This Week in Native Ads

This Week in Native Ads 2/15

One big thing Lots of deals happening, acquisitions big and small. Two years ago we were noting the lack of deals, now we’re seeing a flurry of activity.   I had a great chat with a journalist this week, who was asking, at this point – how does a brand justify not doing content? Would […] Read More

by , February 15, 2019

This Week in Native Ads

This Week in Native Ads 2/8

  One big thing I want to speak on the pace of change.   Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it.   Imagine if they had used this number a few years ago when Jack first came back. They would have been […] Read More

by , February 8, 2019

This Week in Native Ads

This Week in Native Ads 2/1

Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared for such a scenario (shout out to @ow for pointing this out). Very curious turn of events, they’re playing with fire. I […] Read More

by , February 1, 2019

This Week in Native Ads

This Week in Native Ads 1/25

  One big thing Marie Kondo is having her cultural moment, I read the book a few years ago – and subsequently went on a rampage through the house and my belongings ha. From a marketers perspective, it’s also a process worth doing, reviewing all the tools, systems, processes, partners and looking to simplify. In […] Read More

by , January 25, 2019

This Week in Native Ads

This Week in Native Ads 1/18

Before your snowy weekend here’s the latest in native and content. ❄️   One big thing Tim Cook called on the FTC to help tidy up the use of our data. “The Federal Trade Commission should establish a data-broker clearinghouse, requiring all data brokers to register, enabling consumers to track the transactions that have bundled […] Read More

by , January 18, 2019

This Week in Native Ads

This Week in Native Ads 1/11

We’re back! And this year an additional 5,700 brands begin adopting native and branded content (per MediaRadar data), whilst existing brands are renewing at higher rates, there’s a lot to be optimistic about.   One big thing I don’t buy the post advertising narrative but Derek Thompson digs in to some of the challenges the […] Read More

by , January 11, 2019

This Week in Native Ads

This Week in Native Ads 12/21

  Happy Holidays! This will be the final installment of the year. As you read this I will be somewhere over the Pacific Ocean to New Zealand for a decidedly summer Christmas and New Years.   Looking back at the audience we’ve grown since starting this humble, passionate newsletter, I’m so grateful for the notes […] Read More

by , December 21, 2018

This Week in Native Ads

This Week in Native Ads 12/14

One big thing Vanity Fair wrote a thoughtful piece about how everyone’s media and publishing darlings are preparing for pain. The fall has been swift for a lot of players like Mic, Lenny Letter, and Rookie. And the pain has rippled throughout the entire industry with lots of layoffs. Part of this was the pivot […] Read More

by , December 17, 2018

This Week in Native Ads

This Week in Native Ads 12/7

Consolidation is in the air as the end of year looms and lots of data on how the native/content business is growing.   Notable stories this week Native still has (plenty) of room to grow. What if all that TV money isn’t coming? A great post by Mike Shields. Facebook to cut 55% revenue share […] Read More

by , December 7, 2018

This Week in Native Ads

This Week in Native Ads 11/30

We made it, we survived Thanksgiving, Black Friday and Cyber Monday!   One big thing Reductionism. The art of reducing complexity to improve what remains.   I was chatting with some analysts this week – and they think the martech space is going to get a lot of consolidation (on the tech side). And to […] Read More

by , December 3, 2018