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Category: This Week in Native Ads

This Week in Native Ads is a curated weekly newsletter to help make you smarter on all things native, branded content and the shifts in marketing.

This Week in Native Ads 11/15

One big thing The streaming wars have dominated stories this week – with the launch of Disney +. And what an incredible launch, 10m subs after 24 hours. The story I really paid attention to was the…

Ben Young
Ben Young
November 15, 2019

This Week in Native Ads 11/8

Pleased to announce the youngest young joined the family last week, thanks for the notes. We’re back to normal albeit with less sleep. 👶 This week is jam-packed, so save a few links, keep an eye on commentary from Darren…

Ben Young
Ben Young
November 8, 2019

This Week in Native Ads 10/25

One big thing The banner ad. For with it became immediately obvious that that internet could be a way to reach people. How? We put a sign on it. This week we celebrated the 25th year of the banner ad.

Ben Young
Ben Young
October 25, 2019

This Week in Native Ads 10/18

One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it’ll be a big year, a hard one to A couple of points which To cut through,…

Ben Young
Ben Young
October 18, 2019

This Week in Native Ads 10/11

We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and…

Ben Young
Ben Young
October 11, 2019

This Week in Native Ads 9/20

One big thing Plucky companies are taking on the big guys, with Nativo launching their self serve branded content tool and Polar with Washington Post launching Zeus Prime, enabling buying direct…

Ben Young
Ben Young
September 20, 2019

This Week in Native Ads 9/13

One big thing This week we saw fresh investment in Group Nine and Atlas Obscura, both showing promise that strategic partners see in the space. The common thread between the two companies is a good mix of uncorrelated revenue. Atlas…

Ben Young
Ben Young
September 13, 2019

This Week in Native Ads 9/6

One big thing Given the post Labor Day rush and short week this week is a bit lighter. Would love readers feedback, on serving the newsletter as a story. Here’s the link, thanks to Nws.ai.

Ben Young
Ben Young
September 6, 2019

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