One big thing

With GameStop this week, we saw what can happen when collective action happens, the emergence of a subculture (WallStreetBets) clashing with another (traditional Wall Street).

When I (and others) made the call of the roaring twenties at the start of last year, no one could have imagined that this would be the kind of thing that it could lead to.

But what does this have to do with content and media you ask? It’s a reminder that community matters, people want to belong and participate and if they can do that on their own terms, all the better.

Content isn’t just one to many, it can be one to one, through building a community audience, that eventually flourishes and becomes its own thing.

Notable stories this week

Deals/M&A

  • Taboola to go public in Q2 at a $2.6b valuation using a SPAC.
  • Twitter is acquiring Revue, the newsletter publishing company.

Campaign of the week

Datapoints of note

That’s it for this week.

Thanks,

Ben


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