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One big thing
With GameStop this week, we saw what can happen when collective action happens, the emergence of a subculture (WallStreetBets) clashing with another (traditional Wall Street).
When I (and others) made the call of the roaring twenties at the start of last year, no one could have imagined that this would be the kind of thing that it could lead to.
But what does this have to do with content and media you ask? It’s a reminder that community matters, people want to belong and participate and if they can do that on their own terms, all the better.
Content isn’t just one to many, it can be one to one, through building a community audience, that eventually flourishes and becomes its own thing.
Notable stories this week
- On the trend of ‘slow living’ content.
- Why there is a need for separate, specialized content marketing agencies.
- The team behind the Everything bundle on Substack has raised capital to go out on their own.
- Twitter and NBCU continue their content partnership.
- Politico Europe is profitable for the second year.
- Building a privacy-first future for web advertising, results from Google’s experiments. The thesis is that groups of people with common interests can replace individual identifiers.
- How are luxury brands juggling the paradox of exclusivity and inclusivity?
- Instagram launches professional dashboard to help run business accounts.
- How Turner has adapted their content deals around sports.
- Everything is content now.
- [Long read] Strategy needs good words.
- Robinhood says it will reopen GameStop trading.
Deals/M&A
- Taboola to go public in Q2 at a $2.6b valuation using a SPAC.
- Twitter is acquiring Revue, the newsletter publishing company.
Campaign of the week
- Tourism New Zealand with another light-hearted take on the cliche travel photos we all take.
Datapoints of note
- Global video views for all NBCU handles on Twitter grown 26% on average, alongside a 25% increase in campaigns.
- Only 38% of Apple TV+ subscribers are paying for the subscription. And they hold 3% market share.
- Popin is now the largest native ad platform in Thailand with 600m monthly page views.
That’s it for this week.
Thanks,
Ben
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