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Tag: paid content

This Week in Native Ads 2/21

Back from NZ, with a tan that is rapidly fading. It’s been a good week, catching up and getting back in mid quarter. One big thing This week is awash with OTT stories – and you might be wondering…

Ben Young
Ben Young
February 21, 2020

This Week in Native Ads 2/14

Gustaf here. Still covering for Ben, who’s not back until next week. I know… but we can get through this together, I promise! One big thing It's Valentine’s Day. When we peek under the hood…

Gustaf Stenlund
Gustaf Stenlund
February 14, 2020

How much does sponsored content cost

The cost can range dramatically, up to $250k for a custom piece on The NY Times. However, the whole campaign could be much more. Another grouping would be around $25k – $75k. With the upper end getting you a piece…

Ben Young
Ben Young
January 17, 2020

How does sponsored content work

A brand approaches a publisher and asks them to sponsor their content. This could involve creating a new piece of content, sponsoring an existing section or the brand supplying content. The most effective way is to create the content…

Ben Young
Ben Young
January 17, 2020

This Week in Native Ads 1/17

One big thing The story this week was Google committing to a roadmap to remove third-party cookies within 2 years. This has been an internal battle for them, Google Adsense vs DoubleClick vs Chrome. Google…

Ben Young
Ben Young
January 17, 2020

The Best Native Advertising Examples of 2020

It’s 2020, and now native is often also referred to as sponsored, custom, paid, and branded content. The native advertising campaigns featured in this article are the best promotional pieces of 2020. Each week, we handpick extraordinary content campaigns. These…

Gustaf Stenlund
Gustaf Stenlund
January 10, 2020

This Week in Native Ads 12/13

One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered…

Ben Young
Ben Young
December 13, 2019

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that below. Before we indulge in this post, there are a…

Ben Young
Ben Young
January 29, 2019

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