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Tag: paid content

Paid content is a rapidly growing ad format as content becomes the traceable commodity between brands, mediums and consumers. View the latest data, insights, examples and case studies on the Nudge blog.

The best native advertising examples of 2021
The best native advertising examples of 2021

The Best Native Advertising Examples of 2021

Read on to see the best native ads of 2021. When people speak about native ads, they typically either talk about native content or native display. So, in an effort to avoid confusion, I want to make it clear that in this piece, we’re concentrating on content. Throughout, you’ll quickly notice that we use additional terms that are synonymous with native content, e.g. branded content, sponsored content, and custom content. Each week, we handpick exceptional content campaigns that we’ve… Continue reading

Ben Young
Ben Young
February 3, 2021
OTT
OTT

This Week in Native Ads 2/21

Back from NZ, with a tan that is rapidly fading. It’s been a good week, catching up and getting back in mid quarter. One big thing This week is awash with OTT stories – and you might be wondering why we would include these. But the strongest trend (and opportunity) we see is the inversion of tv and content. Branded content is being developed, then distributed via TV. A natural fit for digital brands, using the data and insights… Continue reading

Ben Young
Ben Young
February 21, 2020
google_cookie
google_cookie

This Week in Native Ads 2/14

Gustaf here. Still covering for Ben, who’s not back until next week. I know… but we can get through this together, I promise! One big thing It's Valentine’s Day. When we peek under the hood at Nudge data, we notice that consumers are spending 69% longer on quizzes during Valentine’s. Curious. For more insights, such as the best time of day to advertise during the Feast day of Saint Valentine, give our… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 14, 2020
content
content

How much does sponsored content cost

The cost can range dramatically, up to $250k for a custom piece on The NY Times. However, the whole campaign could be much more. Another grouping would be around $25k – $75k. With the upper end getting you a piece on BuzzFeed. Then, trade magazines will be a bit lower with packages often $7.5k-$15k. Often with a lead generation or webinar opt-in attached. Working with influencers can then range again from as low as $50 and up. Continue reading

Ben Young
Ben Young
January 17, 2020
content
content

How does sponsored content work

A brand approaches a publisher and asks them to sponsor their content. This could involve creating a new piece of content, sponsoring an existing section or the brand supplying content. The most effective way is to create the content in partnership with the publisher. Then the brand gets the benefit of delivering the story within the publishers environment, that context, and audience can easily engage in it. Further the partner can promote and distribute the content to their… Continue reading

Ben Young
Ben Young
January 17, 2020
google-chrome-cookies
google-chrome-cookies

This Week in Native Ads 1/17

One big thing The story this week was Google committing to a roadmap to remove third-party cookies within 2 years. This has been an internal battle for them, Google Adsense vs DoubleClick vs Chrome. Google Adsense is the traditional advertising teams’ at Google, DoubleClick is the more brand solutions and Chrome – obviously their browser. The ads teams want/need the third party cookies but Chrome doesn’t want to lose market share by not keeping up… Continue reading

Ben Young
Ben Young
January 17, 2020
the best native advertising examples of 2020
the best native advertising examples of 2020

The Best Native Advertising Examples of 2020

It’s 2020, and now native is often also referred to as sponsored, custom, paid, and branded content. The native advertising campaigns featured in this article are the best promotional pieces of 2020. Each week, we handpick extraordinary content campaigns. These are then featured in This Week in Native Ads (if you’re not a subscriber, sign up here), which automatically gets you considered for the best ads of 2020. Submit your own work for consideration for 2020, here. We’ve… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 10, 2020
Content reworking
Content reworking

This Week in Native Ads 12/13

One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered the third-party cookie. Firefox has firebombed it. And Chrome is likely to gut it by year-end; 2020.” His view is that this is the biggest opportunity, to better monetize based on ITP. And I like that, I like the spirit… Continue reading

Ben Young
Ben Young
December 13, 2019
a 2021 guide to native, branded, sponsored and influencer content
a 2021 guide to native, branded, sponsored and influencer content

Guide to native advertising/sponsored content/influencer content/paid/branded content 2021

What is native advertising / sponsored content / influencer content / paid content / custom content / branded content / native content? You get the point; there are a lot of terms to describe, what can easily be put into a few baskets. The first is branded content – this is any content created for a brand by a third party, to live on their site. The key variables here are 1) a third party hosting the content. 2) disclosure. Continue reading

Ben Young
Ben Young
November 11, 2019
logos of some of the world's biggest brands
logos of some of the world's biggest brands

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that below. Before we indulge in this post, there are a few provisos I need to give. These are, level setting, branded content can easily drive business outcomes when you have effective measurement in place. If you don’t have that – you can and will lose money very… Continue reading

Ben Young
Ben Young
January 29, 2019