Home Breadcrumb Tag: paid content

Tag: paid content

Paid content is a rapidly growing ad format as content becomes the traceable commodity between brands, mediums and consumers. View the latest data, insights, examples and case studies on the Nudge blog.

This Week in Native Ads 1/17

One big thing The story this week was Google committing to a roadmap to remove third-party cookies within 2 years. This has been an internal battle for them, Google Adsense vs DoubleClick vs Chrome. Google…

Ben Young
Ben Young
January 17, 2020

This Week in Native Ads 12/13

One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered…

Ben Young
Ben Young
December 13, 2019

The Best Native Ads of 2017

Wow, how is it already time to review 2017’s best native ads? This year has flown by! I do love this time of year though; being able to take a step back and look at the year in review reveals…

Gustaf Stenlund
Gustaf Stenlund
December 18, 2017

3 Tips to Improve your Native Content

I was reviewing a bunch of Nudge campaigns this morning – and wanted to share three quick things that can be done to improve. Headlines Headlines Headlines Headlines need to be punchy, that doesn’t mean short but a bit more…

Ben Young
Ben Young
January 28, 2016

Definition of Native Content

What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. Sponsored…

Ben Young
Ben Young
January 18, 2016

Native Advertising vs Branded Content

How do you tell the difference between native advertising and branded content? Branded content is where content is developed by the brand, for distribution. Sometimes it is created by an influencer, who shares it with their networks, or shares it…

Ben Young
Ben Young
January 18, 2016

Native advertising vs Sponsored content

You’re here, because you want to know the difference between native advertising and sponsored content. Sponsored content has existed for a long time now, starting off as advertorials, and paid posts on bloggers sites. With the rise of BuzzFeed, who…

Ben Young
Ben Young
January 11, 2016

Subscribe to This Week in Native Ads

Join us every Friday as we share the latest analysis, trends and commentary.