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Tag: paid content

Paid content is a rapidly growing ad format as content becomes the traceable commodity between brands, mediums and consumers. View the latest data, insights, examples and case studies on the Nudge blog.

Interviews

An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect

Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem.   Craig oversees Bidtellect’s strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy.   In this interview, we cover: The biggest changes in the supply chain since Craig first started his… Continue reading

Gustaf Stenlund
Gustaf Stenlund
October 18, 2018
Commentary

How Variety’s Content Studio Created Exceptional Valentine’s Day Content

  It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio?   Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film voting audience and collect as many awards nominations & wins for Focus Features’ film, “Loving”.   Native content gave… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 13, 2018
Best of

The Best Native Ads of 2017

Wow, how is it already time to review 2017’s best native ads? This year has flown by! I do love this time of year though; being able to take a step back and look at the year in review reveals which path the industry has taken and makes me wonder: where are we going next? So, how did we make sure we surfaced the best ads? Each week of the year, we share the latest campaigns of the… Continue reading

Gustaf Stenlund
Gustaf Stenlund
December 18, 2017
Native Advertising

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #2 Plan for SEO Search engine optimization need not be a dirty word for brand campaigns, it… Continue reading

Ben Young
Ben Young
September 5, 2017
Native Advertising

How B2B Brands Win at Native Content

Over the past few years, ad-blocking technology has had massive boost in consumer adoption, seeing a 30 percent growth spurt in 2016 alone. At the same time, both banner and interstitial ads have seen declining appeal from consumers and advertisers alike. They are often perceived to ruin the user’s browsing experience, leading to bad results for the advertiser. 10 years ago, B2B agencies weren’t a thing – but they have grown significantly off the increased demand. All businesses now… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 10, 2021
Best of

The Best Native Ads of 2016

What a year it’s been! As we close out the year and look to 2017 here are some of the best examples of native advertising. How did we find these? Each week we share campaigns of the week in This Week in Native Ads and we’ve measured thousands of native campaigns throughout the year. This year picking the best was harder than ever before, the bar has gone up, some of the standards set… Continue reading

Ben Young
Ben Young
December 15, 2016
Native Advertising

Comprehensive list of native advertising companies

Native advertising is used to create ads that appear less like ads and more like the content on the page that is being browsed. This form of advertising is used to overcome banner blindness, a phenomenon where website visitors consciously or subconsciously ignore display ads. Native advertising works by matching content and using the trust the audience has for the website that is being viewed. B If you haven’t already, you should consider implementing this hot and incredibly effective form… Continue reading

Ben Young
Ben Young
November 17, 2016
Native Advertising

Native Content Best Practices

Make the most of your native content investment by embracing these best practices. Make the brand integral This story couldn’t exist without the brand being present, it should feel natural for the end consumer to make the connection to the brand. A great example of this is a collaboration between Puma and Refinery29. Read our write up here. Content Length Half the battle is getting attention, once someone has decided to click on your content, look to hold it. Continue reading

Ben Young
Ben Young
July 25, 2016
Native Advertising

What is Native Content Advertising?

Native content advertising is where you use native ad formats to distribute your content. Our post The Best Native Ads of 2015 has some great examples of best in class executions, further we have compiled a list of native advertising tools you can leverage. You might be wondering, how does native content complement my content marketing initiatives, native content is a great way to extend those efforts. It’s like the icing on the cake, it helps draw people in. You… Continue reading

Ben Young
Ben Young
February 18, 2016
Analytics

Native Advertising Analytics

Native advertising analytics enables advertisers to see what impact their ad campaigns are having. There are specialist tools which focus on each part of the journey. Upper funnel tools help see how long the ad was in view, and the frequency and CTR. Then down funnel, looking at the post-click engagement, like scroll, attention and conversion rate. Nudge as a platform has specialized in this use case of distributed native content, you are either buying native content across multiple sites… Continue reading

Ben Young
Ben Young
February 18, 2016