brooklyn-bridge-with-manhattan-skylines-new-york-city
brooklyn-bridge-with-manhattan-skylines-new-york-city

 
In this article, we spotlight the new kings and queens of native advertising and branded content.
 
Each week, we pick remarkable content campaigns to feature in This Week in Native Ads (sign up to the newsletter here). Being included in This Week in Native Ads automatically gets you in consideration for the best ads of the year. See 2015, 2016, 2017 & 2018.
 
Submit your own work for consideration for 2019, here.
 
If you haven’t been able to find relevant examples for you, feel free to send us a note. The team would be happy to send some across.
 
Summary list

 

Q1

ColeHaan: Changemakers


ColeHaan and Giant Spoon worked with Forbes’ BrandVoice on Changemakers. We especially like the Smorgasburg co-founder interview.

Category: Retail
Featured in: This Week in Native Ads 1/18
 

Visa Presents Urban Survivalist


Visa created a funny ‘Reality’ show starring Ronny Chieng as part of a Branded Content Campaign. It demonstrates the convenience of mobile pay.

Category: Finance
Featured in: This Week in Native Ads 1/25
 

Mailchimp presents: Wi-finders


MailChimp launches Wi-Finders, an unscripted original documentary series exploring the projects people are working on in various locations.

Category: Technology
Featured in: This Week in Native Ads 1/25
 

Hulu Is Experimenting With a Charmin Bear Chilling on Your Pause Screen

hulu pause ads
Hulu, pause screen ads. The new feature promises for a more pleasant ad break. Genius.

Category: Media
Featured in: This Week in Native Ads 2/1
 

Shutterstock Recreated the Notorious Fyre Festival Promo, This Time Using Only Stock Video

shutterstock fyre video
Shutterstock found a creative way to bring excitement to stock images. The promo brought luxury vibes on a deceptively small budget.

Category: Photography
Featured in: This Week in Native Ads 2/8
 

Amazon Prime Student

Amazon prime with the tab
Amazon Prime on The Tab, developed a quiz for students on what series they should binge watch next.

Category: Media
Featured in: This Week in Native Ads 2/8
 

Hennessy Debuts Ridley Scott-Directed Branded ‘Seven Worlds’ Short Film

Ridley Scott's branded film for Hennessy
A Ridley Scott short film ahead of the Oscars telling the story of Hennessy tasting notes.

Category: Alcohol
Featured in: This Week in Native Ads 2/15
 

Deductions 101: What You Need To Know About Tax Deductions This Tax Season

turbotax on brobible with tax deduction advice
TurboTax on BroBible brings you Tax Deduction advice. Video + article (the best performing format from Nudge’s data) and multiple calls to action woven through, driving brand recall and conversion.

Category: Finance
Featured in: This Week in Native Ads 2/15
 

Dating with Footnotes: Valentines Day

orbit with college humor - valentine's day special
Orbit with College Humor – Dating Footnotes. “Your date might stink, but your breath doesn’t have to”. Funny and engaging, just as you’d expect from College Humor’s team.

Category: Food & Drinks
Featured in: This Week in Native Ads 2/15
 

How Women In Hollywood Are Using Awards Season To Call For Pay Equality

visa on bustle women in hollywood
Visa on Bustle, how women in Hollywood are using awards season to call for pay equality. Using the big stage to get an important message across.

Category: Finance
Featured in: This Week in Native Ads 2/22
 

Awards Predictor Powered by Microsoft AI

microsoft ai on hollywood reporter oscar predictions
Microsoft on The Hollywood Reporter, present an Awards predictor powered by Microsoft AI. A good demonstration of what the product can do, tied to audience participation (you vote) and cultural relevance.

Category: Technology
Featured in: This Week in Native Ads 2/22
 

Dream Crazier

nike dream crazier
Nike with Dream Crazier, talking about the stereotypes women are faced with and how they don’t let that stand in their way. Good follow up to their Kaepernick ad.

Category: Apparel
Featured in: This Week in Native Ads 3/1
 

How 5G Will Fuel Future Business

bt on how 5g will fuel future business
BT on Wired, talking about how 5G will transform future business. Lots of good points on usage and how 5G will actually come to the UK.

Category: Technology
Featured in: This Week in Native Ads 3/1
 

The Strategy Paradox

deloitte on the strategy pardox
Deloitte on The Atlantic, The Strategy Paradox. Very simple, informative and to the point.

Category: Consulting
Featured in: This Week in Native Ads 3/1
 

Every reason Croatia is the worst place to spend your summer

The Yacht Week on The Tab
The Yacht Week on The Tab taps into a bit of reverse psychology to get you to come and enjoy the festivities. Well done, we’re packing our bags!

Category: Travel
Featured in: This Week in Native Ads 3/8
 

Hilton Marks 50th Anniversary of John Lennon and Yoko Ono’s Bed-In for Peace with Groundbreaking New Video Series ‘Room 702’

Hilton celebrates 50th anniversary of bed in for peace
Hilton dropped its latest limited video series to celebrate the 50th anniversary of John Lennon and Yoko Ono’s Bed-In for Peace (which took place at the Hilton Amsterdam).

Category: Travel
Featured in: This Week in Native Ads 3/29
 

Water Champions

P&G water champions
P&G and National Geographic, how P&G’s water purification method is helping it achieve its goal of providing 15 billion liters of clean drinking water to people in need.

Category: CPG
Featured in: This Week in Native Ads 3/29
 

Oreo x Game of Thrones Title Sequence

Oreos recreates the Game of Thrones intro
Oreos recreates the Game Of Thrones intro! This is the thesis of Nudge, content is becoming front and center of any good marketing initiative. And here it is.

Category: Food & Drinks
Featured in: This Week in Native Ads 4/5
 

Owning your message means more than brand safety – it also means brand suitability

Oracle Data Cloud on The Drum
Oracle on The Drum. A B2B piece about optimizing campaigns for suitability – a goot marketing practice targeted at the right audience.

Category: Technology
Featured in: This Week in Native Ads 4/5
 

Apple at Work — The Underdogs

Apple's brilliant brand film about their products in the workplace
Enjoyed the Apple Underdogs, reflecting the current work realities of collaboration, voice calls, mobility, all in a short time frame.

Category: Technology
Featured in: This Week in Native Ads 4/5
 

Artifishal

Patagonia's new film Artifishal
Patagonia’s new documentary Artifishal, shows us how to defend the wild fish we love and tells the truth about the devastating cost of hatcheries, fish farms and the willful ignorance of scientific fact for political expediency.

Category: Retail
Featured in: This Week in Native Ads 4/12
 

From Me to We: The Rise of the Purpose-Led Brand

Accenture via WSJ
Accenture on WSJ, From Me to We: The Rise of the Purpose-Led Brand. A simple but nice touch on this piece is the LinkedIn embed, putting a face to the authors and building the profile of the very experts Accenture wants to.

Category: Consulting
Featured in: This Week in Native Ads 4/12
 

 
Check out 2015, 2016, 2017 & 2018 and submit your own work for consideration here.