This Week in Native Ads
This Week in Native Ads 2/1
Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared for such a scenario (shout out to @ow for pointing this out). Very curious turn of events, they’re playing with fire. I […] Read More
This Week in Native Ads
This Week in Native Ads 1/25
One big thing Marie Kondo is having her cultural moment, I read the book a few years ago – and subsequently went on a rampage through the house and my belongings ha. From a marketers perspective, it’s also a process worth doing, reviewing all the tools, systems, processes, partners and looking to simplify. In […] Read More
This Week in Native Ads
This Week in Native Ads 12/7
Consolidation is in the air as the end of year looms and lots of data on how the native/content business is growing. Notable stories this week Native still has (plenty) of room to grow. What if all that TV money isn’t coming? A great post by Mike Shields. Facebook to cut 55% revenue share […] Read More
This Week in Native Ads
This Week in Native Ads 11/2
One big thing No one big thing this week — it’s the turn in the quarter where the rush is on pre thanksgiving. At least that’s what I’m telling myself? Enjoy this weeks edition. Notable stories this week NBCU makes cutbacks laying off 50 in their ad sales team. Programmatic's legacy pricing structure […] Read More
This Week in Native Ads
This Week in Native Ads 8/17
Are you going to DMEXCO next month? Let me know, maybe we do a This Week in Native get together. One big thing The ability to optimize most advertising. This MediaPost by Dave Morgan – is spot on. Subtly in the past couple of years, most forms of advertising are now optimizable. Not […] Read More
This Week in Native Ads
This Week in Native Ads 3/16
I thoroughly enjoyed the Slade and BuzzFeed pieces, give them a read, or a save for later. ALSO, Nudge is making a strategist available, for those who need some help, starting, growing or being smarter with content investments. Email Gustaf for more info. Notable stories this week SnapChat approves branded content ads for […] Read More
Strategy & Tactics
Definition of Native Content
What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function of where it exists. The criteria making it native is that: It is designed to fit in […] Read More
Strategy & Tactics, This Week in Native Ads
The Best of the Best Native Ads 2015
It’s been a big year for native advertising and the content which drives the industry. Each week we feature a campaign of the week, so we thought we’d end the year with a summary of the best of the best we’ve seen. Most Creative: Cocainenomics by WSJ for Netflix Netflix & WSJ smashed it out of the […] Read More