Are you looking to verify the performance of your branded content? Then you’ve come to the right place.
What makes branded content verification different to other advertising, is the art and science. Content requires consumption to be effective. And then, often you need to verify the traffic sources to the content. Often also there are technical challenges that need to be overcome.
The other challenge can be the scale, often branded content has less impressions than say a display campaign. Thus making traditional solutions less effective.
Nudge provides a toolkit for verifying the branded content, produced by partners, content creators and influencers. This can be helpful for gaining the transparency of your buys.