It is an amalgamation of branded content & content marketing, speaking to the holistic nature of marketing activities that encompasses branded content, content marketing & native advertising. … Continue reading
An overview of terms often used in branded content. See also Native Advertising Glossary. Advertorial, similar to paid content, describes content that has been paid for by a brand. Branded content, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. Custom content, describes content that has been paid for by a brand and created in collaboration with them. Disclosure, the… Continue reading
Read on to see the best native ads of 2021. When people speak about native ads, they typically either talk about native content or native display. So, in an effort to avoid confusion, I want to make it clear that… Continue reading
Gustaf here. Still covering for Ben, who’s not back until next week. I know… but we can get through this together, I promise! One big thing It's Valentine’s Day. When we peek under the hood… Continue reading
One big thing The story this week was Google committing to a roadmap to remove third-party cookies within 2 years. This has been an internal battle for them, Google Adsense vs DoubleClick vs Chrome. Google… Continue reading
I took a clinical approach to CES and was in/out for a few key meetings. With the short duration, I didn’t get to wander the gadgets unfortunately but enjoyed the time in media. It’s my first time, the event is… Continue reading
One big thing The streaming wars have dominated stories this week – with the launch of Disney +. And what an incredible launch, 10m subs after 24 hours. The story I really paid attention to was the… Continue reading
What is native advertising / sponsored content / influencer content / paid content / custom content / branded content / native content? You get the point; there are a lot of terms to describe, what can easily be put into… Continue reading
We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and… Continue reading
Download the full report here. Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6… Continue reading
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