Tag: native advertising
The measurement problem facing modern marketers
It is 2019, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux. Lets take a look at recent data points we’ve seen: –…
An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect
Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem. …
Nudge Surpasses 3.2B Impressions
A Letter from Nudge CEO Nudge has surpassed 3 Billion impressions this year. This milestone crept up on us. The second half of 2017 we measured 650m impressions, and to have passed 3B (3.2b…
This Week in Native Ads 3/16
I thoroughly enjoyed the Slade and BuzzFeed pieces, give them a read, or a save for later. ALSO, Nudge is making a strategist available, for those who need some help, starting, growing or being smarter…
This Week in Native Ads 10/6
BuzzFeed's new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take ->…
Nudge integrates artificial intelligence into its native content platform
Nudge integrates artificial intelligence into its native content platform Technology provides predictive intelligence of content performance and audience interaction for native content campaigns. NEW YORK, NEW YORK, – SEPTEMBER 2017 Nudge,…
Introducing Nudge 3.0
Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum. Get in touch with your account manager today, to talk about the latest features. …
Native Tactics #3 Influencers Drive High Quality Traffic
Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal,…
This Week in Native Ads 4/21
Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you’re working within the entertainment category make…
This Week in Native Ads 4/14
Summer has arrived! And with that, the start of summer campaigns. I’m looking to meet up with more people in the industry, so if you’d like to grab coffee, ping me. I’ve also been mulling over Native and the…
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