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Tag: native advertising

Advertising that is designed to fit in, native ads fit the form and function of the environment in which it appears in. View all Nudge posts, from insights, to data, case studies and the latest examples.

How to verify branded content

Are you looking to verify the performance of your branded content? Then you’ve come to the right place. What makes branded content verification different to other advertising, is the art and science. Content requires consumption to be effective. And then, often you need to verify the traffic sources to the content. Often also there are technical challenges that need to be overcome. The other challenge can be the scale, often branded content has less impressions than say a display campaign. Continue reading

Ben Young
Ben Young
January 31, 2022

Branded Content Glossary

An overview of terms often used in branded content. See also Native Advertising Glossary. Advertorial, similar to paid content, describes content that has been paid for by a brand.  Branded content, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. Custom content, describes content that has been paid for by a brand and created in collaboration with them.  Disclosure, the… Continue reading

Ben Young
Ben Young
May 11, 2021
The best native advertising examples of 2021
The best native advertising examples of 2021

The Best Native Advertising Examples of 2021

Read on to see the best native ads of 2021. When people speak about native ads, they typically either talk about native content or native display. So, in an effort to avoid confusion, I want to make it clear that in this piece, we’re concentrating on content. Throughout, you’ll quickly notice that we use additional terms that are synonymous with native content, e.g. branded content, sponsored content, and custom content. Each week, we handpick exceptional content campaigns that we’ve… Continue reading

Ben Young
Ben Young
February 3, 2021
google_cookie
google_cookie

This Week in Native Ads 2/14

Gustaf here. Still covering for Ben, who’s not back until next week. I know… but we can get through this together, I promise! One big thing It's Valentine’s Day. When we peek under the hood at Nudge data, we notice that consumers are spending 69% longer on quizzes during Valentine’s. Curious. For more insights, such as the best time of day to advertise during the Feast day of Saint Valentine, give our… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 14, 2020
google-chrome-cookies
google-chrome-cookies

This Week in Native Ads 1/17

One big thing The story this week was Google committing to a roadmap to remove third-party cookies within 2 years. This has been an internal battle for them, Google Adsense vs DoubleClick vs Chrome. Google Adsense is the traditional advertising teams’ at Google, DoubleClick is the more brand solutions and Chrome – obviously their browser. The ads teams want/need the third party cookies but Chrome doesn’t want to lose market share by not keeping up… Continue reading

Ben Young
Ben Young
January 17, 2020
CES
CES

This Week in Native Ads 1/9

I took a clinical approach to CES and was in/out for a few key meetings. With the short duration, I didn’t get to wander the gadgets unfortunately but enjoyed the time in media. It’s my first time, the event is pretty close-knit, so you naturally bump into a bunch of people. Which I like. So if you haven’t been considering it. Given CES was on, there are a few stories, it is worth getting a coffee and catching the most… Continue reading

Ben Young
Ben Young
January 10, 2020

This Week in Native Ads 11/15

One big thing The streaming wars have dominated stories this week – with the launch of Disney +. And what an incredible launch, 10m subs after 24 hours. The story I really paid attention to was the Cadbury Amazon Fire TV partnership. Cadbury curated a selection of BuzzFeed's Tasty recipe videos to show on Fire TV. It’s yet another blueprint for how brands are using content, as the traceable commodity between all media. My take… Continue reading

Ben Young
Ben Young
November 15, 2019
a 2021 guide to native, branded, sponsored and influencer content
a 2021 guide to native, branded, sponsored and influencer content

Guide to native advertising/sponsored content/influencer content/paid/branded content 2021

What is native advertising / sponsored content / influencer content / paid content / custom content / branded content / native content? You get the point; there are a lot of terms to describe, what can easily be put into a few baskets. The first is branded content – this is any content created for a brand by a third party, to live on their site. The key variables here are 1) a third party hosting the content. 2) disclosure. Continue reading

Ben Young
Ben Young
November 11, 2019

This Week in Native Ads 10/11

We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and science and the intersection of advertising and media. One big thing The only constant is change. And this week’s stories only highlight that, we see mobile time is growing 27% YOY, DTC brands pulling from social to invest in… Continue reading

Ben Young
Ben Young
October 11, 2019