Tag: native advertising
Advertising that is designed to fit in, native ads fit the form and function of the environment in which it appears in. View all Nudge posts, from insights, to data, case studies and the latest examples.
An overview of terms often used in branded content. See also Native Advertising Glossary. Advertorial, similar to paid content, describes content that has been paid for by a brand. Branded content, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. Custom content, describes content that has been paid for by a brand and created in collaboration with them. Disclosure, the… Continue reading
What is native advertising / sponsored content / influencer content / paid content / custom content / branded content / native content? You get the point; there are a lot of terms to describe, what can easily be put into… Continue reading
We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and… Continue reading
Download the full report here. Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6… Continue reading
Subscribe to our Weekly Newsletter
Join us every Friday for the latest content, advertsing and industry insights.