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Tag: native advertising

Advertising that is designed to fit in, native ads fit the form and function of the environment in which it appears in. View all Nudge posts, from insights, to data, case studies and the latest examples.

This Week in Native Ads

This Week in Native Ads 10/11

We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and science and the intersection of advertising and media. One big thing The only constant is change. And this week’s stories only highlight that, we see mobile time is growing 27% YOY, DTC brands pulling from social to invest in… Continue reading

Ben Young
Ben Young
October 11, 2019
Reports

Traffic Quality in 2019, a Deep Dive into Sharethrough’s Native Advertising Performance

  Download the full report here.   Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6 percent. 2. Sharethrough’s native ads outperform traditional display ads by 61 percent. 3. When comparing the difference in quality between Sharethrough’s mobile traffic to the Global mobile traffic standard, the result is a staggering 83 percent. 4. Social Media is… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 10, 2019
This Week in Native Ads

This Week in Native Ads 4/19

Colin Nagy of creative shop FF here covering for Ben while he is down in NZ. A quick insight to lead off the newsletter this week: it has been fascinating to watch how much migration there has been in recent months to small, niche private networks. Just at the beginning of the web when interest groups self-organized around topics and passions on message boards and forums, the same seems to be happening… Continue reading

Ben Young
Ben Young
April 19, 2019
Commentary

The measurement problem facing modern marketers

It is 2021, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux. Lets take a look at recent data points we’ve seen: – 87% of ad execs say they hold back spending on media and platforms due to poor measurement. – MediaPost – Half of the marketers in this survey discard at least half of their data. – eMarketer – Centralizing marketing data remains a top… Continue reading

Ben Young
Ben Young
February 4, 2019
Commentary

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that below. Before we indulge in this post, there are a few provisos I need to give. These are, level setting, branded content can easily drive business outcomes when you have effective measurement in place. If you don’t have that – you can and will lose money very… Continue reading

Ben Young
Ben Young
January 29, 2019
Interviews

An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect

Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem.   Craig oversees Bidtellect’s strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy.   In this interview, we cover: The biggest changes in the supply chain since Craig first started his… Continue reading

Gustaf Stenlund
Gustaf Stenlund
October 18, 2018
Product Updates

Nudge Surpasses 3.2B Impressions

A Letter from Nudge CEO   Nudge has surpassed 3 Billion impressions this year.   This milestone crept up on us. The second half of 2017 we measured 650m impressions, and to have passed 3B (3.2b in fact) with 3 months left in 2018 is a remarkable milestone for our team and our partners.   It’s difficult to name names (you know how legal is) but here are a few highlights that I’d like… Continue reading

Gustaf Stenlund
Gustaf Stenlund
October 11, 2018
Interviews

An interview with Nicholas Jackson, Creative Director and Branded Content Specialist

Nicholas Jackson is a Creative Director living in Brooklyn. His work is concentrated in branded content, interactive design, advertising and branding. Over his career Nick has worked with clients such as Philips, GE and Shell and worked for companies such as SapientNitro, The New York Times and The Washington Post. Today, Nicholas consults for brands, publishers and content studios to help make their content processes smoother, collaborative and creative.   See examples of… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 16, 2018
This Week in Native Ads

This Week in Native Ads 3/16

I thoroughly enjoyed the Slade and BuzzFeed pieces, give them a read, or a save for later. ALSO, Nudge is making a strategist available, for those who need some help, starting, growing or being smarter with content investments. Email Gustaf for more info. Notable stories this week SnapChat approves branded content ads for publishers. Related, each SnapChat update attracts new users. BuzzFeed’s Jonah… Continue reading

Ben Young
Ben Young
March 16, 2018
This Week in Native Ads

This Week in Native Ads 10/6

BuzzFeed’s new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook’s CPM would only yield BuzzFeed $150 in earnings. Or another way, cost a brand $150 plus Facebooks margin to buy those ‘views’. Now I’ve stringed… Continue reading

Ben Young
Ben Young
October 6, 2017