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Tag: native advertising

Advertising that is designed to fit in, native ads fit the form and function of the environment in which it appears in. View all Nudge posts, from insights, to data, case studies and the latest examples.

Strategy

How Content Marketing Hubs Win in the Alcohol Industry

What is a content marketing hub? A content marketing hub is an online destination, owned by brands, where the brands act like publishers. The content is in some way related to the brand and organized around a specific topic. Usually, the content comes from a combination of authors, is often non-promotional, and it can be more or less branded. A content hub can be published on the brand’s webpage or on a separate site. Nudge has created  research papers… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
February 12, 2016
This Week in Native Ads

This Week in Native Ads 01/29

Campaigns of the Week: Discover the Hidden Beauty of New York with Paul Jung Source: Design Milk Why we like it: In this piece of content brought to you by Range Rover and Design Milk, New York based photographer Paul Jing takes you on a trip around his favorite city. Showing angles and views sometimes hidden from the untrained eye. The piece is presented as both a video and an article,… Continue reading

Ben Young
Ben Young
January 28, 2016
Branded Content

How to spot sponsored content

They key to identifying sponsored content, is looking for the disclosure. Under FTC guidelines, sponsored content has to be obviously disclosed and identified by a reasonable person. That means any reasonable person should be able to spot sponsored content. Things you can look for: In the header, you are looking for a logo or a paid for by. Pre-click, on a feed, near the headline should be a brand logo. A disclosure,… Continue reading

Ben Young
Ben Young
January 18, 2016
Native Advertising

Programmatic vs Native Advertising

What is the difference between programmatic and native advertising?  Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been building the infrastructure, however the goal of all native is to be programmatic. So, there is no difference, programmatic is a way to buy ads, and native is a kind of advertising. And that’s what people refer to when they… Continue reading

Ben Young
Ben Young
January 18, 2016
Branded Content

Native Advertising vs Banner Ads

The big question, what is the difference between native advertising and banner ads?  Native advertising is an evolution of the banner ad, as the internet has changed to feeds of information and news, ads to get attention have had to change. i.e. think about how Facebook organizes stories for you. This has changed how we browse the internet, we tend to go to a destination, then open lots of links from there. On the measurement side this has meant metrics… Continue reading

Ben Young
Ben Young
January 18, 2016
Native Advertising

What are native ads?

The Native Ad Market is growing rapidly, I’ve heard comments such as ‘I’ve never seen a shift happen so quickly’. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race ahead – what are Native Ads?  73% of marketers admit to being confused by it. Simply put, they are ads which are native to the platform they are displayed on. Instead of picking a one size fits… Continue reading

Willem Ockhuysen
Willem Ockhuysen
May 29, 2014