Nudge, Strategy & Tactics
How Nudge Can Help Your Programmatic Buying
At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content that is rooted in meaningful storytelling meant to inspire, educate, and entertain is a great tool for […] Read More
This Week in Native Ads
This Week in Native Ads 11/9
Welcome to all new readers who have joined this past week and a big congrats to the the winners at the Native Institute Awards. One big thing Ari Paparo’s piece on How business models change incentives in marketing technology is spot on. (CPM, usage, percentage of speed, SAAS). It’s often an underlooked decision, […] Read More
This Week in Native Ads
This Week in Native Ads 11/2
One big thing No one big thing this week — it’s the turn in the quarter where the rush is on pre thanksgiving. At least that’s what I’m telling myself? Enjoy this weeks edition. Notable stories this week NBCU makes cutbacks laying off 50 in their ad sales team. Programmatic's legacy pricing structure […] Read More