A couple of friends need a hand, How can I help, a social cause is looking for a volunteer to help with SEO. Another colleague is looking for a paid content role for a sports brand. Ping me for details. One big thing Spotify pulls the Howard Stern play of podcasts signing Joe Rogan. The move added $1b to their market cap, in what is a multi-year deal worth over $100m. Continue reading
One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered the third-party cookie. Firefox has firebombed it. And Chrome is likely to gut it by year-end; 2020.” His view is that this is the biggest opportunity, to better monetize based on ITP. And I like that, I like the spirit… Continue reading
One big thing The banner ad. For with it became immediately obvious that that internet could be a way to reach people. How? We put a sign on it. This week we celebrated the 25th year of the banner ad. That domino that created our industry is still falling. We liked RPA’s take. So what’s the domino happening right now? I think it’s the teleco going deep with mobile OTT partners, Quibi, Netflix, Peacock. What do… Continue reading
One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it’ll be a big year, a hard one to A couple of points which To cut through, you need to be relevant and to be relevant you need good content. One TIL was that for political advertisers, they have to be careful with targeting – because the right message to the wrong audience, can actually drive donations… Continue reading
One big thing I was listening to RadioLabs, the right to be forgotten. Which gets in to how local newsrooms are looking at case by case should they remove names from articles, for maybe cases that were expunged or a college kid making a mistake. And earlier this week we got together a few folks to chat on content, with panelists from diversity media Brand Advance, News UK and WSJ. The nexus of these two topics, is that content… Continue reading
For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and even do some trouble shooting. One big thing What does the ViacomCBS deal mean for native & content? You may recall that Viacom’s Advanced Marketing Services (AMS) was expected to double this year. And that… Continue reading
It’s Jess taking over for Ben while he’s away in New Zealand! I’m the Brand and Sales Associate here at Nudge. You’ve probably heard from me in your inbox once (or a couple of times) before. When I’m not trying to tell you about the benefits of implementing Nudge, I’m thinking about my relationship with technology … read my latest thought piece here. Here are the stories that caught my attention this… Continue reading
One big thing Will everything online move to a pure pay for performance model? It strikes me that as retargeting has taken a hit on publisher revenues it’s been buoyed by affiliate content drives. This precision reduces the take but will keep focus on what actually works. Notable stories this week Mark Zuckerberg penned quite the long piece on privacy. It is worth reading, to get it straight from the source. ^ Unrelated but at… Continue reading
The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the publishing/broadcasting group. This is much more common in Europe. The deal was for stock. So why would an already exited player onsell and for stock? Likely CPMs guarantees on deals were under pressure from ITP and fearing a more competitive… Continue reading
At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content that is rooted in meaningful storytelling meant to inspire, educate, and entertain is a great tool for nourishing that relationship. This is why finding the right audience is so important, a task that is rooted in distribution. … Continue reading
