Edition #282 The Howard Stern move
A couple of friends need a hand, How can I help, a social cause is looking for a volunteer to help with SEO. Another colleague is looking for a paid content role for a sports brand.
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Tag: programmatic
Tag: programmaticTag: programmatic
Programmatic advertising is changing how marketers buy and optimize their advertising. See the latest data, research and insights to get smarter on this emerging area. Subscribe to the Nudge newsletter to get insights weekly.
This Week in Native Ads 12/13
One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered…
This Week in Native Ads 10/25
One big thing The banner ad. For with it became immediately obvious that that internet could be a way to reach people. How? We put a sign on it. This week we celebrated the 25th year of the banner ad.
This Week in Native Ads 10/18
One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it’ll be a big year, a hard one to A couple of points which To cut through,…
This Week in Native Ads 8/30
One big thing I was listening to RadioLabs, the right to be forgotten. Which gets in to how local newsrooms are looking at case by case should they remove names from articles, for maybe cases that were expunged or…
This Week in Native Ads 8/16
For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and…
This Week in Native Ads 4/26
It’s Jess taking over for Ben while he’s away in New Zealand! I’m the Brand and Sales Associate here at Nudge. You’ve probably heard from me in your inbox once (or a couple of times) before.
This Week in Native Ads 3/8
One big thing Will everything online move to a pure pay for performance model? It strikes me that as retargeting has taken a hit on publisher revenues it’s been buoyed by affiliate content drives. This precision reduces the take…
This Week in Native Ads 3/1
The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the…
How Nudge Can Help Your Programmatic Buying
At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content…
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