This Week in Native Ads

This Week in Native Ads 11/9

Welcome to all new readers who have joined this past week and a big congrats to the the winners at the Native Institute Awards.   One big thing Ari Paparo’s piece on How business models change incentives in marketing technology is spot on. (CPM, usage, percentage of speed, SAAS).   It’s often an underlooked decision, […] Read More

by , November 9, 2018

This Week in Native Ads

This Week in Native Ads 11/2

  One big thing No one big thing this week — it’s the turn in the quarter where the rush is on pre thanksgiving. At least that’s what I’m telling myself? Enjoy this weeks edition.   Notable stories this week NBCU makes cutbacks laying off 50 in their ad sales team. Programmatic's legacy pricing structure […] Read More

by , November 2, 2018