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Tag: Airbnb

See the latest data, insights and research on how AirBNB is using content to drive their business forward but also their innovative partnerships with companies like Atlas Obscura and The Dodo.

This Week in Native Ads

This Week in Native Ads 9/13

One big thing This week we saw fresh investment in Group Nine and Atlas Obscura, both showing promise that strategic partners see in the space. The common thread between the two companies is a good mix of uncorrelated revenue. Atlas Obscura has branded content, the Airbnb investment will rapidly grow ‘affiliate-like’ revenue and book deals. Group Nine has tv/content deals with The Dodo, Facebook revenue with NowThis and then affiliate with Thrillist. As well as its first book deal with… Continue reading

Ben Young
Ben Young
September 13, 2019
programmatic without cookies
programmatic without cookies
This Week in Native Ads

This Week in Native Ads 8/16

For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and even do some trouble shooting. One big thing What does the ViacomCBS deal mean for native & content? You may recall that Viacom’s Advanced Marketing Services (AMS) was expected to double this year. And that… Continue reading

Ben Young
Ben Young
August 16, 2019
Travel Research Report, Branded Content
Travel Research Report, Branded Content
Reports

Travel Industry, Branded Content Report

  At Nudge we regularly explore our data for new insights and best practices to share with clients so they can better plan for and manage Content campaigns.   In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work we’ve seen in market. While these aren’t campaigns we’ve measured, they align with our… Continue reading

Gustaf Stenlund
Gustaf Stenlund
July 4, 2018