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Tag: OTT

Over the top, get the latest research, data and insights in to OTT, connected Tv, digital tv or mobile TV.

corona_recession
corona_recession

This Week in Native Ads 4/17

You did, you made it to Friday – well done. One big thing You want to be careful to not be caught in a false economy. On the one hand, you see podcast revenue is up, which is likely committed revenue which hasn’t yet been pulled back. On the other, you see the pipeline of new content is reducing. But eyeballs are at all-time highs. The London Business School put together a PDF on the… Continue reading

Ben Young
Ben Young
April 17, 2020
attention
attention

This Week in Native Ads 3/13

We're hearing more people are WFH, if you've got time for a 30 minute coffee over screen share, Gustaf would still love to chat. He is looking for marketers to provide feedback on a new initiative. If you would like to be involved, in exchange for a treat on us, let me know. Much appreciated. ? A lot of info is flying around about Covid, Noah put together a simple verified list about it in an… Continue reading

Ben Young
Ben Young
March 13, 2020
OTT
OTT

This Week in Native Ads 2/21

Back from NZ, with a tan that is rapidly fading. It’s been a good week, catching up and getting back in mid quarter. One big thing This week is awash with OTT stories – and you might be wondering why we would include these. But the strongest trend (and opportunity) we see is the inversion of tv and content. Branded content is being developed, then distributed via TV. A natural fit for digital brands, using the data and insights… Continue reading

Ben Young
Ben Young
February 21, 2020
Barstool Sports Tailgate
Barstool Sports Tailgate

This Week in Native Ads 1/31

A crisp edition this week – but big news on the Barstool Sports side. I'm out next week and following but you'll be in good hands with an edit from our own Gustaf. One big thing It’s Super Bowl week – and somehow I haven’t seen any of the ads (yet). When we peek at Nudge data, we see that attention on all branded content goes up around the Super Bowl. The halo effect lifts boats for all brands… Continue reading

Ben Young
Ben Young
January 31, 2020

This Week in Native Ads 1/2

Happy 2020 🙂 How was your break? As you think about your content this year, getting more transparency in to how its performing, will help you see where you’re going. And we now have a self serve, pay as you go model, for your owned content. Give it a peek. (If you sign up, let me know, we'll add credit to the accounts of long time subscribers.) One big thing The Roaring Twenties will be… Continue reading

Ben Young
Ben Young
January 3, 2020
Content reworking
Content reworking

This Week in Native Ads 12/13

One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered the third-party cookie. Firefox has firebombed it. And Chrome is likely to gut it by year-end; 2020.” His view is that this is the biggest opportunity, to better monetize based on ITP. And I like that, I like the spirit… Continue reading

Ben Young
Ben Young
December 13, 2019
spotify-video
spotify-video

This Week in Native Ads 11/8

Pleased to announce the youngest young joined the family last week, thanks for the notes. We’re back to normal albeit with less sleep. ? This week is jam-packed, so save a few links, keep an eye on commentary from Darren Herman and datapoints of note. Oh and LinkedIn launched a newsletter tool? One big thing The piece that I dug the most this week is the Spotify tapping Viacom for content marketing on DigiDay. And for a number of… Continue reading

Ben Young
Ben Young
November 8, 2019
first banner ad
first banner ad

This Week in Native Ads 10/25

One big thing The banner ad. For with it became immediately obvious that that internet could be a way to reach people. How? We put a sign on it. This week we celebrated the 25th year of the banner ad. That domino that created our industry is still falling. We liked RPA’s take. So what’s the domino happening right now? I think it’s the teleco going deep with mobile OTT partners, Quibi, Netflix, Peacock. What do… Continue reading

Ben Young
Ben Young
October 25, 2019
programmatic without cookies
programmatic without cookies

This Week in Native Ads 8/16

For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and even do some trouble shooting. One big thing What does the ViacomCBS deal mean for native & content? You may recall that Viacom’s Advanced Marketing Services (AMS) was expected to double this year. And that… Continue reading

Ben Young
Ben Young
August 16, 2019
SoundCloud_App_Logo
SoundCloud_App_Logo

This Week in Native Ads 6/7

One big thing I spent some time in LA this week, chatting with a cross-section of content creators. The consensus was that Netflix has been a net positive for the ecosystem. One takeaway was how everyone is on the hunt for the next great content idea/series. Where and how can they get an edge on the next cultural moment? The competition and hunt for that (and data) is more fierce than ever. It’s completely analogous to the competition for… Continue reading

Ben Young
Ben Young
June 7, 2019