Happy 2020 🙂 How was your break?

As you think about your content this year, getting more transparency in to how its performing, will help you see where you’re going.

And we now have a self serve, pay as you go model, for your owned content. Give it a peek.

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One big thing
The Roaring Twenties will be all about creativity per Brianne Kimmel's note.



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“The 2020s will foster a thriving creative scene like the Roaring Twenties.”

As we go from deep tech to creativity there is a new sense of disruption coming. New decade, new year, consolidation. All the right ingredients for a fresh batch of startups.

And her POV on this year, touches on the trifecta, democratizing design technology, the appetite of individuals to use it (and sometimes eat the cost) and content. If you aren’t on her newsletter do give it a peek.

Notable stories this week

Smartest commentary



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  • [How stories are used to help organize the government] I asked my guide when they got funding for the program they were showing off, and he told me it was in the mid-1990s. To which I said, “Why then?” And he responded, “That was when the movie The Fugitive came out, so that’s when Congress finally understood what we do.”

Datapoints of note

  • WattPad now has more than 80 million readers and 4 million active writers each month.
  • “Serving up a variety of information, marketing and entertainment content, the displays generated a 10% gain for the café’s eat-in food sales during the 60-day test.”
  • Spotify has 130m listeners on its ad-supported edition.
  • The internet hit a half-century in October last year.

Thanks,

Ben

 

Nudge is a dashboard for your content.
Nudge is built by marketers and aims to serve brands investing in content-based media, across any category, looking to illustrate ROI, generate deep performance insights, and save time.