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Tag: podcast

Podcasting is a brave new frontier for brands to connect with their customers. View the latest data, research, insights and examples featured on the Nudge blog.

Edition #284 George Floyd Response

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 . . . It’s not that we signed an open letter, or that Twitter & Google showed support, or the multitude of brands that are posting on social. If we want to remove the logjams holding us back as a community we must… Continue reading

Ben Young
Ben Young
June 5, 2020
native editorial is growing
native editorial is growing

Edition #283 Home buyers and their adtech taxes

Inspired by a tweet from Hunter Walk, this week at the very bottom we’ve added a few newsletters we dig. Please do check them out and give them a try. One big thing I didn’t really comment on the revenue sharing piece a few weeks back. Wanted to mull on it for a bit as I felt too much nuance was left out of the conversation. To recap, PWC after completing a two-year study found; “Publishers… Continue reading

Ben Young
Ben Young
May 29, 2020
Spotify signs Joe Rogan
Spotify signs Joe Rogan

Edition #282 The Howard Stern move

A couple of friends need a hand, How can I help, a social cause is looking for a volunteer to help with SEO. Another colleague is looking for a paid content role for a sports brand. Ping me for details. One big thing Spotify pulls the Howard Stern play of podcasts signing Joe Rogan. The move added $1b to their market cap, in what is a multi-year deal worth over $100m. Joe… Continue reading

Ben Young
Ben Young
May 22, 2020
adidas_game
adidas_game

Edition #281 Brands inevitable DTC future

One big thing Even PlayStation is going direct to consumer with the launch of Playstation studios, ahead of the PS5 launch. “Sony has developed a new umbrella brand to unite its first-party PlayStation titles. The PlayStation Studios brand will go live in PlayStation 4 and 5 games later this year, and will only be featured on games developed and managed by Sony Interactive Entertainment's Worldwide Studios organization.” It’s not that they will now produce games where… Continue reading

Ben Young
Ben Young
May 15, 2020

Edition #280 Brand Balance Sheets, 5/8

One big thing As we transition to the new normal, those brands that are spending, are starting to invest in marketing assets. Assets like app installs, newsletter subscribers, upper-funnel audience, training, webinar attendance. “The roughly $40 billion app-install market was “likely the most material contributor this quarter” to social media ad spend, according to Morgan Stanley analysts.” And why not, with attention up and cost per clicks down, it's a perfect storm. By my calculations, the… Continue reading

Ben Young
Ben Young
May 8, 2020
making the case for content in uncertain times
making the case for content in uncertain times

This Week in Native Ads 4/3

Recapping an internal note we sent to clients this week. We’ve put up a page covering Covid-19 and impact on marketing, media and content. We’re updating it daily. We continue to offer Nudge to the community, COVID causes and insights sessions. One big thing This tweet stream from Alex Russell caught my eye – on mobile CPUs and the performance inequality gap. The outtake is that the cheapest high volume… Continue reading

Ben Young
Ben Young
April 3, 2020

This Week in Native Ads 3/6

A quick ask, Gustaf on his team is looking for marketers to provide feedback on a new initiative. If you would like to be involved, in exchange for a treat on us, let me know. Just asking for 30 minutes of your time – over a screen share. One big thing Last week I wondered – when or IF we would mention the Corona Virus in the newsletter. This is the week I guess and we have a couple of… Continue reading

Ben Young
Ben Young
March 6, 2020
OTT
OTT

This Week in Native Ads 2/21

Back from NZ, with a tan that is rapidly fading. It’s been a good week, catching up and getting back in mid quarter. One big thing This week is awash with OTT stories – and you might be wondering why we would include these. But the strongest trend (and opportunity) we see is the inversion of tv and content. Branded content is being developed, then distributed via TV. A natural fit for digital brands, using the data and insights to… Continue reading

Ben Young
Ben Young
February 21, 2020
morning-brew-rocket
morning-brew-rocket

This Week in Native Ads 2/7

Gustaf here. I'm stepping in for Ben, who's back in NZ for a wedding. It's a pretty meaty edition this week, with lots of interesting stories and data-points to dive into. Many of these are on the back of newly released earnings reports from some of our industry's giants, including Microsoft, Google, and Spotify. Enjoy! Notable stories this week How Morning Brew grew to $13m in revenue with 33 employees. With a… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 7, 2020
tv ad spend the lowest its been since 2015
tv ad spend the lowest its been since 2015

This Week in Native Ads 12/6

Next week I’m hosting some drinks for smart folks in the sports media industry. LMK if you’d like to join us. Informal, small group. I shared my top books of 2019, what were yours? One big thing The Columbia Journalism school has been undertaking a multi-year study on the relationship between large-scale technology companies and journalism. In their latest update, they summarize the present state of affairs. A couple of takeaways: How publishers use the word… Continue reading

Ben Young
Ben Young
December 6, 2019