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NBC logo as seen on smartphone
NBC logo as seen on smartphone

This Week in Native Ads 4/24

It’s Friday, you did it, again 🙂 One big thing This week felt like the real start to the second quarter and we’re seeing it in this week’s stories. With earnings season in, Snap usage rising, Google making hiring freezes, the waters are still choppy. But business must go on, NBCU announced a more integrated ad product with their own ecommerce check out. And Horizon media took a deep dive into how our use of emojis has changed in… Continue reading

Ben Young
Ben Young
April 24, 2020
google_cookie
google_cookie

This Week in Native Ads 2/14

Gustaf here. Still covering for Ben, who’s not back until next week. I know… but we can get through this together, I promise! One big thing It's Valentine’s Day. When we peek under the hood at Nudge data, we notice that consumers are spending 69% longer on quizzes during Valentine’s. Curious. For more insights, such as the best time of day to advertise during the Feast day of Saint Valentine, give our… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 14, 2020
morning-brew-rocket
morning-brew-rocket

This Week in Native Ads 2/7

Gustaf here. I'm stepping in for Ben, who's back in NZ for a wedding. It's a pretty meaty edition this week, with lots of interesting stories and data-points to dive into. Many of these are on the back of newly released earnings reports from some of our industry's giants, including Microsoft, Google, and Spotify. Enjoy! Notable stories this week How Morning Brew grew to $13m in revenue with 33 employees. With a… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 7, 2020
LISTEN-UP-AUDIO-ADS
LISTEN-UP-AUDIO-ADS

How the Growing Audio Space can Avoid the Missteps of the Web

Spotify recently doubled down on audio with the acquisition of Anchor, the WordPress for audio, as well as Gimlet Media which has positioned itself as premium, narrative storytelling delivered via podcast. And they’ve earmarked $500 million for future acquisitions which is undoubtedly a catalyst for the entire audio ecosystem to invest and build new models. To date, we’ve seen the hardware and ecosystem side of voice heating up with the rise of Alexa, HomePod, Google Home, etc. We’ve seen… Continue reading

Ben Young
Ben Young
April 16, 2019
google chrome
google chrome

This Week in Native Ads 4/12

There will be a little bit of a hiatus for two weeks as I travel down under. One big thing I admire the cheekiness and creativity of Juan, remixing vines on YouTube, to continue making money from the content. Permissions here are a problem. But for an enterprising mind, there are lots of ways to pursue your passion, on your own terms. Most of us in this newsletter are in the industry weeds but it is pretty neat that… Continue reading

Ben Young
Ben Young
April 12, 2019