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This Week in Native Ads

Edition #279 Weird Earnings, 5/1

One big thing What the stock market got wrong this week. Alphabet, Google, Facebook and Twitter were all up after earnings after most analysts expected a bigger hit to revenue. Yet for most firms, the virus was only an impediment for a fraction of the quarter. Advertisers won't have cut straight away – behavior would be distributed through that timeframe. What should be in focus, is how they are addressing Q2. And that speaks to the uncertainty, see below. Continue reading

Ben Young
Ben Young
May 1, 2020
This Week in Native Ads

This Week in Native Ads 4/24

It’s Friday, you did it, again 🙂 One big thing This week felt like the real start to the second quarter and we’re seeing it in this week’s stories. With earnings season in, Snap usage rising, Google making hiring freezes, the waters are still choppy. But business must go on, NBCU announced a more integrated ad product with their own ecommerce check out. And Horizon media took a deep dive into how our use of emojis has changed in… Continue reading

Ben Young
Ben Young
April 24, 2020
This Week in Native Ads

This Week in Native Ads 3/20

Thanks to everyone who participated, Gustaf passes on thanks for the invaluable feedback. If anyone else wants to join just let me know. One big thing Content consumption is up. I was delighted to receive the latest edition of The Explorers Journal, I’ll treat myself at the weekend over coffee. It got me thinking, during this disruption print editions of major publications are likely to stop, or be paused. And some won’t come back. A… Continue reading

Ben Young
Ben Young
March 20, 2020
This Week in Native Ads

This Week in Native Ads 10/18

One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it’ll be a big year, a hard one to A couple of points which To cut through, you need to be relevant and to be relevant you need good content. One TIL was that for political advertisers, they have to be careful with targeting – because the right message to the wrong audience, can actually drive donations… Continue reading

Ben Young
Ben Young
October 18, 2019
This Week in Native Ads

This Week in Native Ads 10/26

One big thing It’s been earnings week, so a lot of noise around Amazon vs Google, Snap, Twitter. Oath being flat. The narrative has shifted ever so slightly, from taking tv budget, to budget from each other. Especially on Amazon vs Google. Data and privacy has put everyone under the limelight. The real question is, of the bunch,… Continue reading

Ben Young
Ben Young
October 26, 2018
This Week in Native Ads

This Week in Native Ads 5/4

Given I missed a couple of weeks, this is a bigger edition, I’ve worked to make it as impactful as possible. This week in conversations, the balance between technology & service has come up a bit, our industry is often the first disrupted by technology – and everyone is feeling it. This is the new world, how can technology companies work with their service partners more effectively? And vice versa. It’s a partnership eco-system, neither can exist without the… Continue reading

Ben Young
Ben Young
May 4, 2018