This Week in Native Ads 10/26

Ben Young | October 26, 2018


 
One big thing
It’s been earnings week, so a lot of noise around Amazon vs Google, Snap, Twitter. Oath being flat.
 
The narrative has shifted ever so slightly, from taking tv budget, to budget from each other. Especially on Amazon vs Google. Data and privacy has put everyone under the limelight.
 
The real question is, of the bunch, who is going to win tv?
 
Notable stories this week

 
Deals/M&A



 
Campaign of the week

 

 
Datapoints of note

  • Video comprises 26% of non-social native spend, 63% growth over 2017.

 
Events

  • Native Institute is hosting Native Days this November in Berlin, Germany. Use code NAIFRIENDBEN to save.

 
That’s it, Happy Friday.
 
-Ben
 
 
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