Ben Young
Ben Young
October 26, 2018

One big thing
It’s been earnings week, so a lot of noise around Amazon vs Google, Snap, Twitter. Oath being flat.

The narrative has shifted ever so slightly, from taking tv budget, to budget from each other. Especially on Amazon vs Google. Data and privacy has put everyone under the limelight.

The real question is, of the bunch, who is going to win tv?

Notable stories this week

  • Refinery29 lays of 10% of workforce after an anticipated miss of 2018 targets of 5%.
  • BusinessInsider begins the transition to 30 second view counts for video. One step ahead of the market.


Campaign of the week

Datapoints of note

  • Video comprises 26% of non-social native spend, 63% growth over 2017.


  • Native Institute is hosting Native Days this November in Berlin, Germany. Use code NAIFRIENDBEN to save.

That’s it, Happy Friday.


Branded, Owned, Video or Social Content? You Name It. We Measure It.
Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers.