This Week in Native Ads

This Week in Native Ads 10/26

  One big thing It’s been earnings week, so a lot of noise around Amazon vs Google, Snap, Twitter. Oath being flat.   The narrative has shifted ever so slightly, from taking tv budget, to budget from each other. Especially on Amazon vs Google. Data and privacy has put everyone under the limelight.   The […] Read More

by , October 26, 2018

This Week in Native Ads

This Week in Native Ads 9/21

One big thing   I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it.   Dmexco thoughts   Dmexco was a bit sweet and sour. That is, I love catching up with […] Read More

by , September 21, 2018

This Week in Native Ads

This Week in Native Ads 8/17

  Are you going to DMEXCO next month? Let me know, maybe we do a This Week in Native get together.   One big thing The ability to optimize most advertising. This MediaPost by Dave Morgan – is spot on. Subtly in the past couple of years, most forms of advertising are now optimizable. Not […] Read More

by , August 17, 2018

This Week in Native Ads

This Week in Native Ads 8/10

  One big thing Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability, clicks to buy, insights and buying close together, all are things on the way.   Notable stories this week [Must read, […] Read More

by , August 10, 2018

This Week in Native Ads

This Week in Native Ads 8/3

  One big thing For the past few years growing digital attention has been taken for granted, that’s starting to change.   This week Facebook announced they are launching activity timers to help users manage how much time they are spending in FB + Instagram. Smart. Apple is doing the same on your phone.   […] Read More

by , August 3, 2018