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Tag: Amazon

Amazons growth in native advertising, content and video has been explosive. Keep on top of the latest news and insights as it pertains to its impact on the media, content and marketing industries.

This Week in Native Ads 11/15

One big thing The streaming wars have dominated stories this week – with the launch of Disney +. And what an incredible launch, 10m subs after 24 hours. The story I really paid attention to was the…

Ben Young
Ben Young
November 15, 2019

This Week in Native Ads 9/20

One big thing Plucky companies are taking on the big guys, with Nativo launching their self serve branded content tool and Polar with Washington Post launching Zeus Prime, enabling buying direct…

Ben Young
Ben Young
September 20, 2019

This Week in Native Ads 8/2

We will be trying an experiment to engage more directly with the native and content communities. For August and September I’ll be holding “office hours” on Friday. Simply sign up for a 20 minute slot and we can have a…

Ben Young
Ben Young
August 2, 2019

This Week in Native Ads 7/26

I’m exploring the accounting treatment of content, that is if you treat it like an asset, how does or how would that change marketing’s P&L? Typically branded/native content is one off so treated as an expense. But if it’s re-used…

Ben Young
Ben Young
July 26, 2019

This Week in Native Ads 5/10

One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike…

Ben Young
Ben Young
May 10, 2019

This Week in Native Ads 4/12

There will be a little bit of a hiatus for two weeks as I travel down under. One big thing I admire the cheekiness and creativity of Juan, remixing vines on YouTube, to continue making money from the content.

Ben Young
Ben Young
April 12, 2019

This Week in Native Ads 3/1

The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the…

Ben Young
Ben Young
March 1, 2019

This Week in Native Ads 2/22

This week is a full on edition, so buckle in as it’s full of gems, from datapoints on Amazon, DrainerBot, to Apple acquiring a digital marketing firm. 🤔 Notable stories this week This News Corp Australia story is interesting, the…

Ben Young
Ben Young
February 22, 2019

This Week in Native Ads 9/21

One big thing I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver…

Ben Young
Ben Young
September 21, 2018

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