There will be a little bit of a hiatus for two weeks as I travel down under. One big thing I admire the cheekiness and creativity of Juan, remixing vines on YouTube, to continue making money from the content. Continue reading
At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content… Continue reading
This week I spoke at AdTech Connect on where content meets advertising, how to make smart decisions from your data and shared our NZ to NY story. I’d love to speak at more events, let me know any you’d… Continue reading
If you read this email, chances are you’ve been involved in some great work the past 12 months. Please then, do enter it in to the Native Advertising Awards… This week, the trend is, GDPR… Continue reading
Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over… Continue reading
What is a native ad platform? A platform is a group of technologies from which applications, processes, and technologies are developed. An online marketing platform is an integrated web-based platform where advertisers and publishers buy and sell… Continue reading
Native content advertising is where you use native ad formats to distribute your content. Our post The Best Native Ads of 2015 has some great examples of best in class executions, further we have compiled a list of native advertising tools you can leverage. You might be wondering, how does native content complement my content marketing initiatives, native content is a great way to extend those efforts. It’s like the icing on the cake, it helps draw people in. You… Continue reading
The big question, what is the difference between native advertising and banner ads? Native advertising is an evolution of the banner ad, as the internet has changed to feeds of information and news, ads to get attention have had to change. i.e. think about how Facebook organizes stories for you. This has changed how we browse the internet, we tend to go to a destination, then open lots of links from there. On the measurement side this has meant metrics… Continue reading
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