Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense.Notable stories this week
Deals/M&A Campaign of the week
  • IBM Watson Marketing + Business Insider, on ‘How AI is changing marketing’. Loving the format; great story, educational and consistently links through to their own content.
  • IKEA’s campaign is built on 17 years-worth of online conversations with parents and from analyzing 15m rows of dialogue data, showing that 50% of parents surveyed struggle to find ideas to encourage creative play amongst their children. The result: a practical use for its cardboard box waste in helping kids create toys. Creative, positive and fun.
Smartest commentary Datapoints of note Events
  • [July 12th] ARF’s NATIVExSCIENCE. Native advertising and branded content are approaches often outperforming traditional advertising. How to plan? How to develop? How to measure?
  • Native Institute is hosting Native Days this November. Use code NAIFRIENDBEN to save.
That’s it for this week.Ta,-BenSimplifying ad buying by understanding which investments to back. Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers.