An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect

Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem.   Craig oversees Bidtellect’s strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy.   In this […] Read More

by , October 18, 2018

This Week in Native Ads

This Week in Native Ads 7/27

  One big thing This week started with stellar Google earnings, the surprise was that GDPR didn’t really effect it. But then Facebook followed and provided guidance on decelerating growth for Q3/Q4.   GDPR was always going to favor Google / Facebook, the whole genesis of it, incentivized those who had big sites and the […] Read More

by , July 27, 2018

This Week in Native Ads

This Week in Native Ads 6/29

Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense.   Notable stories this week How AT&T’s AppNexus acquisition may be as much about Comcast as it is […] Read More

by , June 29, 2018

This Week in Native Ads

This Week in Native Ads 6/1

  We’ve seen the GDPR roll out continue, more on that below, I think the smartest play I’ve seen is Axel Springer and their new tech.   We hosted our latest content dinner last night, talking on programmatic audio – what opportunities it opens up, the confluence of content marketing and branded content, and what […] Read More

by , June 1, 2018