This Week in Native Ads 7/27

Ben Young | July 27, 2018


 
One big thing
This week started with stellar Google earnings, the surprise was that GDPR didn’t really effect it. But then Facebook followed and provided guidance on decelerating growth for Q3/Q4.
 
GDPR was always going to favor Google / Facebook, the whole genesis of it, incentivized those who had big sites and the ability for server side processing. All it did is shift the identification from cookies (something the user could control) to other means. Then – end users, are just clicking accept anyway. They have a choice but it’s like banner blindness, we all just bat away the pop up – as we want to see the content.
 
Notable stories this week

 
Deals/M&A

  • Viacom in talks to buy AwesomenessTV. Chat is at half of their 2016 valuation.

 
Campaign of the week

 
Smartest commentary



 
Datapoints of note

 
Events

 
Thanks for reading – till next week,
 
-Ben
 
 
For fueling your creativity through data.
Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers.

 
 


How to Win at Branded Content

Advertisers Publishers