Tag: interview
This Week in Native Ads 6/29
Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense.
An interview with Financial Times’s Lexi Jarman on the State of Branded Content
Lexi Jarman is an experienced commercial director with a demonstrated history of working in the newspaper and television industry. Today, Lexi is the Global Director of Content Solutions at the Financial Times, where she…
An interview with Nicholas Jackson, Creative Director and Branded Content Specialist
Nicholas Jackson is a Creative Director living in Brooklyn. His work is concentrated in branded content, interactive design, advertising and branding. Over his career Nick has worked with clients such as Philips, GE and Shell and…
How Variety’s Content Studio Created Exceptional Valentine’s Day Content
It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio? Last year, Variety’s talented in-house content team produced an exceptional campaign together with…
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