A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own native ad investments and learn more about native ad measurement.
Using Nudge, we were able to get a picture of how each performed. Our key findings were:
- NYTimes content held readers attention longer than Wired.
- NYTimes gained more industry chatter.
- Wired drove more shares BUT….
- Download the full report to find out what happened.