Nudge, White Papers
Netflix goes native: A whitepaper on Netflix’s Native Ad Investment in the New York Times & Wired
A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their […] Read More