Home Breadcrumb Blog BreadcrumbTag: netflix analytics case study

Tag: netflix analytics case study

See the latest research, insights, data and case studies on what Netflix is up to, in growing their business. Learn from the market leader. Decode. And use Nudge to catch up :)

Netflix goes native: A whitepaper on Netflix’s Native Ad Investment in the New York Times & Wired

A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own native ad investments and learn more about native ad measurement. Using Nudge, we were able to get a picture of how each… Continue reading

Ben Young
Ben Young
July 7, 2014