Ben Young
Ben Young
December 28, 2015

Not all native advertisers should do content marketing but all content marketers should do native.

Why?

If you are doing content marketing, you reach a point whereby you need a fresh audience, new eyeballs on what you’re working on. That’s where native works really well, to bring in distribution (through in-feed) and context/relevance through buying content. All effective content marketers will get to this point.

However, not all native advertisers can do content-marketing whether it’s resourcing, return on investment, or simply put audiences don’t want to go to their website.

A perfect example, a brand has a limited digital budget and internal resource, it makes sense for their team to invest in ongoing content through a publisher, who handles the whole program for them.

Both situations, have the common objective, reaching new audiences. Just different methods of leveraging it.

Just a reminder, they aren’t mutually exclusive, native and content marketing are perpetually intertwined.



“Join