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Tag: Content strategy

Content Marketing FAQ

What are content marketing metrics? Metrics are measures of performance that enable you to make better decisions. For content marketing metrics, they tell you how your audience is responding to your content, by summarizing how many people, where they came…

Ben Young
Ben Young
July 27, 2021

This Week in Native Ads 3/20

Thanks to everyone who participated, Gustaf passes on thanks for the invaluable feedback. If anyone else wants to join just let me know. One big thing Content consumption is up. I was delighted to receive the latest edition of…

Ben Young
Ben Young
March 20, 2020

How to create a content marketing strategy that works

In this post, we cover what a content marketing strategy is, effective content strategies, examples, and also look at the nuances of certain scenarios. This post, like many on our blog, is continuously updated. So if you have…

Ben Young
Ben Young
November 6, 2019

How to measure success with Content Marketing Analytics

Each year one of the world’s leading analytics agencies, Cardinal Path releases a report on analytics used by brands. They skew towards big brands, and at the moment focus on site analytics. But it’s a good starting point, this…

Ben Young
Ben Young
November 5, 2019

Content Marketing ROI

In this post we establish what your content ROI is, how to calculate it and explain it to others. What is Content ROI? What the return on investment of content boils down to is this: does it deliver…

Ben Young
Ben Young
November 1, 2019

This Week in Native Ads 10/25

One big thing The banner ad. For with it became immediately obvious that that internet could be a way to reach people. How? We put a sign on it. This week we celebrated the 25th year of the banner ad.

Ben Young
Ben Young
October 25, 2019

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