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Tag: Content strategy

A guide to Content Marketing Analytics

Marketers say many of the tools they’ve been using are older, clunky, hard to use or keep on top of, hard to configure and get fidelity. This post explores what you likely need to think about in a content marketing analytics platform. This post includes: How do you use analytics to measure the success of content marketing?What are the different types of content analytics?What considerations do you need to make when selecting content marketing analytics?… Continue reading

Ben Young
Ben Young
August 5, 2021

Content Marketing FAQ

What are content marketing metrics? Metrics are measures of performance that enable you to make better decisions. For content marketing metrics, they tell you how your audience is responding to your content, by summarizing how many people, where they came from, if they shared the content, if they read it, sometimes emotional response and then if they converted. How do you measure Content Marketing? Using content marketing analytics platforms like Nudge, you install them or connect them to your content. Continue reading

Ben Young
Ben Young
July 27, 2021
esports
esports

This Week in Native Ads 3/20

Thanks to everyone who participated, Gustaf passes on thanks for the invaluable feedback. If anyone else wants to join just let me know. One big thing Content consumption is up. I was delighted to receive the latest edition of The Explorers Journal, I’ll treat myself at the weekend over coffee. It got me thinking, during this disruption print editions of major publications are likely to stop, or be paused. And some won’t come back. A… Continue reading

Ben Young
Ben Young
March 20, 2020
content marketing tactics by nudge
content marketing tactics by nudge

Content Marketing Tactics [continuously updated]

This is a list of Content Marketing Tactics that are continuously updated. I (like you) have been in this place of going, right I’m not hitting my targets, we need to do something new. I should see what else is new out there. So in this post, we cover some of the latest content marketing tactics, but also some of the tried and tested. If you are indeed in that mindset, do check out our… Continue reading

Ben Young
Ben Young
November 8, 2019
Content-Marketing-Strategy-Examples
Content-Marketing-Strategy-Examples

How to create a content marketing strategy that works

In this post, we cover what a content marketing strategy is, effective content strategies, examples, and also look at the nuances of certain scenarios. This post, like many on our blog, is continuously updated. So if you have any feedback, we’d love to hear it. We also include a template for your content marketing strategy at the bottom for you to use. What is content marketing? Content marketing is using content to provide value to your potential customers,… Continue reading

Ben Young
Ben Young
November 6, 2019
How to articulate the ROI of your content
How to articulate the ROI of your content

Content Marketing ROI

In this post we establish what your content ROI is, how to calculate it and explain it to others. What is Content ROI? What the return on investment of content boils down to is this: does it deliver the business outcome that you require? Pretty simple. How do you define those outcomes? That’s the more tricky part. But it typically comes down to a few buckets, awareness, interest, desire and… Continue reading

Ben Young
Ben Young
November 1, 2019
first banner ad
first banner ad

This Week in Native Ads 10/25

One big thing The banner ad. For with it became immediately obvious that that internet could be a way to reach people. How? We put a sign on it. This week we celebrated the 25th year of the banner ad. That domino that created our industry is still falling. We liked RPA’s take. So what’s the domino happening right now? I think it’s the teleco going deep with mobile OTT partners, Quibi, Netflix, Peacock. What do… Continue reading

Ben Young
Ben Young
October 25, 2019
Joe Lazauskas, Head of Content Strategy at Contently
Joe Lazauskas, Head of Content Strategy at Contently

Interviewing Joe Lazauskas, Head of Content Strategy, Executive Editor at Contently

  Joe Lazauskas is the Head of Content Strategy at Contently. Joe is also a best-selling author with his book The Storytelling Edge: How to Transform Your Business and a regular keynote speaker at several major industry conferences.   In this interview, we cover: Joe’s creative process. How to produce quality content at scale. How writing a book changed Joe’s approach to creating content. What Joe’s day to day… Continue reading

Gustaf Stenlund
Gustaf Stenlund
December 3, 2018
Ben Kaplan, VP at Meredith Corporation
Ben Kaplan, VP at Meredith Corporation

An Interview with Ben Kaplan, VP of Digital Ad Product Marketing at Meredith Corp

  Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations.   In this interview, we cover: The biggest changes in the last decade, when it comes to buying/selling content. Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 20, 2018

How to Win at Native Advertising Before You’ve Even Started

  Have you ever wanted to predict the outcome of a native advertising campaign before it’s even been set live? A client of ours recently decided to find out, and so can you. It really doesn’t matter if you’re a veteran in the field of Native Advertising or just getting started – anyone would benefit from doing this.     This particular client of ours placed Nudge across all of their owned content. They… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 19, 2017