Ben Young
Ben Young
July 27, 2021

What are content marketing metrics?

Metrics are measures of performance that enable you to make better decisions. For content marketing metrics, they tell you how your audience is responding to your content, by summarizing how many people, where they came from, if they shared the content, if they read it, sometimes emotional response and then if they converted.

How do you measure Content Marketing?

Using content marketing analytics platforms like Nudge, you install them or connect them to your content. Then the platform measures whatโ€™s going on and shares it with you in a dashboard.

What are the most important content metrics?

Reach and quality. You want to make sure you are reaching enough of the right people. And then secondly that that content is having impact with those people. Often shares, average scroll, social engagement and of course conversions are used as the quality metric.

What metrics help you determine if your content marketing is working?

Typically attribution to a business result. That is, is the content driving people to learn more, change how they think about your company, sign up to a newsletter, buy a product, attend an event.

What are examples of content marketing?

A classic example is a cook book that comes with a kitchen mixer, or from a baking company. Through the cook b ook you learn and can make things, using the products.

What are the types of content marketing?

Thought leadership, email newsletters, social media, video/vlog like formats.

What are the goals of content marketing?

To deliver on the objectives of your company. Typically to achieve a marketing outcome, to attract more customers, to build awareness of your offering.

What are content marketing strategies?

The fundamental one, is to help our current or future customers through providing relevant content to them.

How is quality of content measured?

Through using quality metrics likes average scroll, sharing of the content, attention and driving conversions.

What metrics can help you determine if your content marketing strategy is working?

Reach and quality. Quality being a metric which indicates consumption or impact, whether its attention, scroll, social engagement, emoji response, performance relative to benchmarks. And measures of actual actions like sign ups, purchases.