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Tag: measurement

View the latest stories on marketing measurement featured on the Nudge blog. Use Nudge to improve your own measurement.

This Week in Native Ads 11/8

Pleased to announce the youngest young joined the family last week, thanks for the notes. We’re back to normal albeit with less sleep. 👶 This week is jam-packed, so save a few links, keep an eye on commentary from Darren…

Ben Young
Ben Young
November 8, 2019

This Week in Native Ads 9/21

One big thing I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver…

Ben Young
Ben Young
September 21, 2018

Introducing Nudge 3.0

  Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum.   Get in touch with your account manager today, to talk about the latest features.  …

Gustaf Stenlund
Gustaf Stenlund
September 27, 2017

How to Measure Brand Awareness

You’re here as you want to find out more about how to measure brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of…

Ben Young
Ben Young
February 19, 2016

The challenge of paid content distribution

Content distribution networks do what they say on the label, they distribute your content so you get more eyeballs on it. The big challenge – which everyone wants to know is, what are the quality of those clicks? Often they…

Ben Young
Ben Young
January 13, 2016

How to track & measure paid content with Nudge

So, you’re probably looking for a solution, that goes above and beyond what your core analytics suite has offered, to track and measure your sponsored content. And this is exactly what Nudge has built, a purpose built toolkit for tracking,…

Ben Young
Ben Young
December 8, 2015

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