This Week in Native Ads

This Week in Native Ads 9/21

One big thing   I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it.   Dmexco thoughts   Dmexco was a bit sweet and sour. That is, I love catching up with […] Read More

by , September 21, 2018

Product Releases

Introducing Nudge 3.0

  Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum.   Get in touch with your account manager today, to talk about the latest features.   Content prediction ‘Predict how well your content will do before it goes live’   Through Nudge’s latest artificial intelligence […] Read More

by , September 27, 2017

Strategy & Tactics

The challenge of paid content distribution

Content distribution networks do what they say on the label, they distribute your content so you get more eyeballs on it. The big challenge – which everyone wants to know is, what are the quality of those clicks? Often they can be cheap, come from a variety of sources, from high end publishers to viral […] Read More

by , January 13, 2016

Nudge, Use Cases

How to track & measure paid content with Nudge

So, you’re probably looking for a solution, that goes above and beyond what your core analytics suite has offered, to track and measure your sponsored content. And this is exactly what Nudge has built, a purpose built toolkit for tracking, measuring and optimizing your paid [native] content. Traditional analytics have been built for optimizing websites, […] Read More

by , December 8, 2015