marketing data analysis
marketing data analysis

A helpful tip in interpreting data is to re-enact how the data was created. This helps understand what the data means, what it reflects and also how you can use it for decision making.

For example, for content analytics, revisiting a piece of content. And following the actions that are being recorded.

The closer you can mimic the real world method the better.

This is a great first step in helping interpret the data that you are seeing.