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Tag: content data

A guide to Content Marketing Analytics

Marketers say many of the tools they’ve been using are older, clunky, hard to use or keep on top of, hard to configure and get fidelity. This post explores what you likely need to think about in a content marketing analytics platform. This post includes: How do you use analytics to measure the success of content marketing?What are the different types of content analytics?What considerations do you need to make when selecting content marketing analytics?… Continue reading

Ben Young
Ben Young
August 5, 2021
marketing data analysis
marketing data analysis

How to interpret data

A helpful tip in interpreting data is to re-enact how the data was created. This helps understand what the data means, what it reflects and also how you can use it for decision making. For example, for content analytics, revisiting a piece of content. And following the actions that are being recorded. The closer you can mimic the real world method the better. This is a great first step in helping interpret the data that you are… Continue reading

Ben Young
Ben Young
January 17, 2020