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Tag: Best examples of influencer marketing

marketing data analysis
marketing data analysis

How to interpret data

A helpful tip in interpreting data is to re-enact how the data was created. This helps understand what the data means, what it reflects and also how you can use it for decision making. For example, for content analytics, revisiting a piece of content. And following the actions that are being recorded. The closer you can mimic the real world method the better. This is a great first step in helping interpret the data that you are… Continue reading

Ben Young
Ben Young
January 17, 2020
guide to influencer content marketing
guide to influencer content marketing

Guide to influencer content marketing

An introduction to influencer marketing Influencer marketing is using amateur, semi-professional or professional content creators who have built their own audience of influence to help drive your marketing objectives. The fact that it spans such a range of ‘influence’ can be confusing but that is what makes it new, no longer have you needed a publishing powerhouse to build an audience, the tools have been democratized so anyone can. Influencer marketing is analogous to celebrity endorsements, which pre-internet was… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 10, 2021