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Tag: how to analyse results

marketing data analysis
marketing data analysis

How to interpret data

A helpful tip in interpreting data is to re-enact how the data was created. This helps understand what the data means, what it reflects and also how you can use it for decision making. For example, for content analytics, revisiting a piece of content. And following the actions that are being recorded. The closer you can mimic the real world method the better. This is a great first step in helping interpret the data that you are… Continue reading

Ben Young
Ben Young
January 17, 2020
marketing data analysis
marketing data analysis

How to analyze an article example

First load up the article, pull up your content analytics, then start to look through the data. Does the article perform above benchmarks? Below? Are people reading all of it? Is there a common drop off point? What devices are they reading on? Was it at expectations / above?… Continue reading

Ben Young
Ben Young
January 17, 2020