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Tag: content marketing & native advertising

What is Native Content Advertising?

Native content advertising is where you use native ad formats to distribute your content. Our post The Best Native Ads of 2015 has some great examples of best in class executions, further we have compiled a list of native advertising tools you can leverage. You might be wondering, how does native content complement my content marketing initiatives, native content is a great way to extend those efforts. It’s like the icing on the cake, it helps draw people in. You… Continue reading

Ben Young
Ben Young
February 18, 2016

Not all native advertisers should do content marketing but…

Not all native advertisers should do content marketing but all content marketers should do native. Why? If you are doing content marketing, you reach a point whereby you need a fresh audience, new eyeballs on what you’re working on. That’s where native works really well, to bring in distribution (through in-feed) and context/relevance through buying content. All effective content marketers will get to this point. However, not all native advertisers can do content-marketing whether it’s resourcing, return on investment, or simply put… Continue reading

Ben Young
Ben Young
December 28, 2015

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