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Tag: Content Analytics

Content analytics helps make businesses make better decisions around how content can drive business outcomes. From understanding is this good content or not, to attributing to conversions/business value. Explore our posts around how to best use them.

A guide to Content Marketing Analytics

Marketers say many of the tools they’ve been using are older, clunky, hard to use or keep on top of, hard to configure and get fidelity. This post explores what you likely need to think about in a content marketing analytics platform. This post includes: How do you use analytics to measure the success of content marketing?What are the different types of content analytics?What considerations do you need to make when selecting content marketing analytics?… Continue reading

Ben Young
Ben Young
August 5, 2021
how to choose your digital marketing dashboard
how to choose your digital marketing dashboard

How to choose your digital marketing dashboard

Choosing a digital marketing dashboard can be difficult. But let’s not get ahead of ourselves – let’s start by defining what it is. A digital marketing dashboard is a collection of metrics, with the purpose of displaying important information in regards to your business. And just like a dashboard in your car, a digital dashboard is there to provide you with a top-level overview of your key data points, with the ability to dive deeper into the data, to provide… Continue reading

Ben Young
Ben Young
February 24, 2021
the best content analytics 2021
the best content analytics 2021

The Best Content Analytics Tools of 2021

I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having the right tools can make all the difference. Many use a web analytics tool like Google Analytics, yet find that it lacks the fidelity to identify where content can improve and see the impact it has on the customer. What… Continue reading

Ben Young
Ben Young
February 22, 2021

A Better Alternative to Google Analytics for Content Marketing

In the early days of the internet, we visited homepages, clicked around, and left. We didn’t even have tabs, smartphones, or social sharing. It was in this context Google acquired Urchin to form Google Analytics. That was the old way. Now we live in a multi-tab, multi-device, multi-format world. Content is delivered to our customers seamlessly and on-demand. Users are blind to banner ads. To stand out, brands have shifted to content, and content goes where the consumer goes. As… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 26, 2020
esports
esports

This Week in Native Ads 3/20

Thanks to everyone who participated, Gustaf passes on thanks for the invaluable feedback. If anyone else wants to join just let me know. One big thing Content consumption is up. I was delighted to receive the latest edition of The Explorers Journal, I’ll treat myself at the weekend over coffee. It got me thinking, during this disruption print editions of major publications are likely to stop, or be paused. And some won’t come back. A… Continue reading

Ben Young
Ben Young
March 20, 2020
how to measure
how to measure

How to measure Content

Install content analytics that enables accurate data collection on your content. You want to establish how people are getting to your content, how many you are getting, what they do once they got there and is the content effective? This means measuring metrics like scroll, attention, traffic sources. And using a system like Nudge that takes the data and turns it into automated insights. Read more in our guide to content measurement. Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing effectiveness
measuring marketing effectiveness

How to Measure Digital Marketing Effectiveness

Using a third-party specialist marketing analytics tool will enable you to measure your effectiveness. In particular, when marketers reference effectiveness, understanding benchmarks is helpful. Where am I sitting as an organization against my competitors? Because yes, you need to be effective in driving results but are we doing better than our competitors (or not). This is useful nuance and context. Because hey, who doesn’t want to beat their competitors? Technically you are going to need a few things… Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing success
measuring marketing success

How to measure Content Marketing success

Success! How do you measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board table – and how it is always layered up. It may be if you are struggling, you need to go back to basics and dust off your content marketing strategy. Then revisit the outcomes from your content efforts.  But day to day,… Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing success
measuring marketing success

How to measure content performance

Use a specialist marketing analytics tool that enables you to measure the things you need to measure. Specialist tools like Nudge, take all the learnings from the whole market, synthesize them and help establish the best practices. What are the most important things to be tracking? These enable you to measure how the content is performing, what is working, what isn’t working. To install these, it typically involves signing up, giving permission to access your social channels and installing code… Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing success
measuring marketing success

How to measure success of content marketing

The ultimate form of success is when you’re boss walks in, gives you a hi-five and a bonus! But to get there you do need to look at tangible metrics. How many people are reading or watching my content? Is that a meaningful number of people? Are they then taking the desired action, or is the content having the right impact on an audience? Because then, you are driving success. Continue reading

Ben Young
Ben Young
January 17, 2020