Strategy & Tactics

Killing Wasted Spend: how to staunch the bleeding of digital dollars and reignite growth

  Imagine, for a moment, an industry outside of digital advertising where waste was as commonplace.   You turn on CNBC in the morning to watch in horror that the aluminum market managed to misplace 7 billion dollars worth of the commodity. Vanished without a trace. Or that 800 million bushels of soybeans disappeared overnight. […] Read More

by , November 16, 2018

Nudge

Why Nudge is the standard amongst content marketing analytics platforms

  Nudge was the first in the industry to specialize in this particular use case: When content turns into advertising, it’s held to a higher standard. Agency Roots, Pinnacle to Nudge’s Success   Nudge is a product born out of New Zealand agency Young & Shand. Unhappy with the content marketing measurement solutions available, they […] Read More

by , March 23, 2018

Nudge, Product Releases

Nudge integrates artificial intelligence into its native content platform

  Nudge integrates artificial intelligence into its native content platform   Technology provides predictive intelligence of content performance and audience interaction for native content campaigns.   NEW YORK, NEW YORK, – SEPTEMBER 2017   Nudge, a New York-based technology platform, provides reporting and analytics for modern content marketing and native advertising campaigns. Today, it announced […] Read More

by , September 27, 2017

Strategy & Tactics

Content Analytics – The Old Fashioned Way

Content is something that is evidently growing and intertwining with marketing. So how and in what way was it used before everything went digital? When you talk about content analytics nowadays, everything is done through different measurement tools and Nudge is one of them. It’s evident that this has hardly been the case if you examine content […] Read More

by , February 20, 2014