Ben Young
Ben Young
January 17, 2020

Install content analytics that enables accurate data collection on your content. You want to establish how people are getting to your content, how many you are getting, what they do once they got there and is the content effective?

This means measuring metrics like scroll, attention, traffic sources.

And using a system like Nudge that takes the data and turns it into automated insights.

Read more in our guide to content measurement.