Home Breadcrumb Tag: Content Marketing measurement

Tag: Content Marketing measurement

Effective content marketing has to have impact and to understand that you need a great system in place to measure it. In these posts we get in to what works and why, how to measure, what to measure and create better content.

How to track marketing metrics

This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider…

Ben Young
Ben Young
January 17, 2020

How to measure content

Install content analytics that enables accurate data collection on your content. You want to establish how people are getting to your content, how many you are getting, what they do once they got there and is the content effective?…

Ben Young
Ben Young
January 17, 2020

How to measure content marketing success

Success! How do we measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board…

Ben Young
Ben Young
January 17, 2020

A guide to content measurement

There are a lot of posts covering content ROI and measurement. But most are outdated 🙁 and aren’t relevant. So I thought I’d give it a jam – and share my lens on it. I’ve been a content…

Ben Young
Ben Young
July 19, 2019

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