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Tag: Content Marketing measurement

Effective content marketing has to have impact and to understand that you need a great system in place to measure it. In these posts we get in to what works and why, how to measure, what to measure and create better content.

How to track marketing metrics

This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider…

Ben Young
Ben Young
January 17, 2020

How to measure Content

Install content analytics that enables accurate data collection on your content. You want to establish how people are getting to your content, how many you are getting, what they do once they got there and is the content effective? This…

Ben Young
Ben Young
January 17, 2020

How to measure Content Marketing success

Success! How do you measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board table –…

Ben Young
Ben Young
January 17, 2020

How to measure success of content marketing

The ultimate form of success is when you’re boss walks in, gives you a hi-five and a bonus! But to get there you do need to look at tangible metrics. How many people are reading or watching my content? Is…

Ben Young
Ben Young
January 17, 2020

How to measure success with Content Marketing Analytics

Each year one of the world’s leading analytics agencies, Cardinal Path releases a report on analytics used by brands. They skew towards big brands, and at the moment focus on site analytics. But it’s a good starting point, this…

Ben Young
Ben Young
November 5, 2019

Content Marketing ROI

In this post we establish what your content ROI is, how to calculate it and explain it to others. What is Content ROI? What the return on investment of content boils down to is this: does it deliver…

Ben Young
Ben Young
November 1, 2019

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