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Tag: Content Analytics

Content analytics helps make businesses make better decisions around how content can drive business outcomes. From understanding is this good content or not, to attributing to conversions/business value. Explore our posts around how to best use them.

The Nudge Dashboard
The Nudge Dashboard

Nudge, a content marketing analytics & attribution dashboard

Nudge at its core is a marketing analytics platform to give you more visibility into what is performing. Because content has become the cornerstones or backbone of marketing today, that is where we have focused. And each year it continues to change. As we do too. As company or culture, we are very pragmatic, work within the constraints we as marketers have, to help deliver the best clarity. Then leverage technology to generate smarter insights. An example is our Insights… Continue reading

Ben Young
Ben Young
December 11, 2019
How to articulate the ROI of your content
How to articulate the ROI of your content

Content Marketing ROI

In this post we establish what your content ROI is, how to calculate it and explain it to others. What is Content ROI? What the return on investment of content boils down to is this: does it deliver the business outcome that you require? Pretty simple. How do you define those outcomes? That’s the more tricky part. But it typically comes down to a few buckets, awareness, interest, desire and… Continue reading

Ben Young
Ben Young
November 1, 2019

How emotional responses to advertising impact brand recall

I recently wrote a piece on how context in premium environments impact how we respond to content, where we learned that contextual advertising leads to increases in attention, which in turn, impacts brand recall (amongst other things). In this piece, I cover how advertising/branded content impacts long-term memory – more specifically, how emotional responses to advertising strengthens brand recall and recognition. To avoid confusion, it’s worth noting that I alternate between the terms ‘advertising’ and ‘branded content’,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
August 8, 2019

How much should you spend on measurement?

How much should you invest in measurement? Use our Content Calculator to find out.   This is a valid question and one that many marketers are asking themselves. In a world where technology spend is trending towards half of marketers budgets, it’s not surprising that more clarity is needed. McKinsey recently published new research findings, stating that organizations that deploy the most technology appear to be the most successful. At first glance, this might seem… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 20, 2019

How Nudge Can Help Your Programmatic Buying

At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content that is rooted in meaningful storytelling meant to inspire, educate, and entertain is a great tool for nourishing that relationship. This is why finding the right audience is so important, a task that is rooted in distribution.   The… Continue reading

Jessica Toib
Jessica Toib
January 7, 2019
wasted-ad-spend-image
wasted-ad-spend-image

Killing Wasted Spend: how to staunch the bleeding of digital dollars and reignite growth

  Imagine, for a moment, an industry outside of digital advertising where waste was as commonplace.   You turn on CNBC in the morning to watch in horror that the aluminum market managed to misplace 7 billion dollars worth of the commodity. Vanished without a trace. Or that 800 million bushels of soybeans disappeared overnight.   The Association for National Advertisers reports that only a quarter of all digital ads reach real people, and the… Continue reading

Ben Young
Ben Young
November 16, 2018
Nudge, Content marketing analytics for the world’s most valuable brands
Nudge, Content marketing analytics for the world’s most valuable brands

Why Nudge is the standard amongst content marketing analytics platforms

Nudge was the first in the industry to specialize in this particular use case: When content turns into advertising, it’s held to a higher standard. Agency Roots, Pinnacle to Nudge’s Success Nudge is a product born out of New Zealand agency Young & Shand. Unhappy with the content marketing measurement solutions available, they created what today is the standard in content marketing analytics for brands & publishers. Prior to the development of Nudge, the agency consistently ran into obstacles… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 23, 2018

How Consumption of Content Changes on Thanksgiving & Black Friday

  Something we pride ourselves on here at Nudge is our ability to analyze all of our rich data to spot the latest trends.   More specifically post-click, behavioral data.   This time, we set out to analyze how consumers consumption of content changes on Thanksgiving and Black Friday. We were able to do this by comparing the past week’s results against Nudge’s 2016 and 2017 benchmarks, i.e. macro trends vs specific holiday trends. Continue reading

Gustaf Stenlund
Gustaf Stenlund
December 1, 2017
artificial-intelligence-nudge
artificial-intelligence-nudge

Nudge integrates artificial intelligence into its native content platform

  Nudge integrates artificial intelligence into its native content platform   Technology provides predictive intelligence of content performance and audience interaction for native content campaigns.   NEW YORK, NEW YORK, – SEPTEMBER 2017   Nudge, a New York-based technology platform, provides reporting and analytics for modern content marketing and native advertising campaigns. Today, it announced an artificial intelligence (AI) integration to provide new prediction models for performance of paid content.   The algorithms… Continue reading

Gustaf Stenlund
Gustaf Stenlund
September 27, 2017

How to Measure Branded Content Success

Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. How many people did I reach What was the quality of that reach? What did they do next? Our approach at Nudge, is to help simplify your job, we help you identify the best content with content measurement, then get more eyeballs on that content through insights. It’s content measurement and analytics in a box. Best… Continue reading

Ben Young
Ben Young
February 4, 2016