Home Breadcrumb Blog Breadcrumb Category: How To

Category: How To

How to guides for content marketing.

How to evaluate a digital marketing campaign

Get a report created on your campaign, and go and evaluate it. Sounds easy huh. You’re probably reading this because you had a report of some sort and you’re trying to re-figure out, what should I do here. What is…

Ben Young
Ben Young
January 17, 2020

How to measure a digital marketing campaign

Get a dashboard together, that pulls in all of your data. Executing a campaign today often means having content and advertising in multiple places at once. So find a dashboard solution that combines all the data in one place. Or…

Ben Young
Ben Young
January 17, 2020

How to measure Content

Install content analytics that enables accurate data collection on your content. You want to establish how people are getting to your content, how many you are getting, what they do once they got there and is the content effective? This…

Ben Young
Ben Young
January 17, 2020

How to Measure Content Effectiveness

How do you know if content is being effective? It must pass a few criteria. Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is…

Ben Young
Ben Young
January 17, 2020

How to measure earned media

This one is harder, how can you measure earning media and its impact? There are a suite of tools available for measuring press mentions. Because of the separation of church and state, that is the division between commercial arms and…

Ben Young
Ben Young
January 17, 2020

How to Measure Digital Marketing Effectiveness

Using a third-party specialist marketing analytics tool will enable you to measure your effectiveness. In particular, when marketers reference effectiveness, understanding benchmarks is helpful. Where am I sitting as an organization against my competitors? Because yes, you need…

Ben Young
Ben Young
January 17, 2020

How to measure email marketing effectiveness

Email marketing is a smart way to continually drive engagement from people who already know (and hopefully) trust you. So understanding effectiveness is looking at – how many people opened the email, how many clicked through, how many unsubscribed, how…

Ben Young
Ben Young
January 17, 2020

How to analyze an ad

Load up all the data you have on an ad. How many people saw it, what was the click-through rate, what was the view ability or attention on it? Then compare that against your average or your benchmark. Is…

Ben Young
Ben Young
January 17, 2020

How to measure Content Marketing success

Success! How do you measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board table –…

Ben Young
Ben Young
January 17, 2020

How to measure content performance

Use a specialist marketing analytics tool that enables you to measure the things you need to measure. Specialist tools like Nudge, take all the learnings from the whole market, synthesize them and help establish the best practices. What are the…

Ben Young
Ben Young
January 17, 2020

Subscribe to our Weekly Newsletter

Join us every Friday for the latest content, advertsing and industry insights.