Ben Young
Ben Young
January 17, 2020

Load up all the data you have on an ad. How many people saw it, what was the click-through rate, what was the view ability or attention on it?

Then compare that against your average or your benchmark. Is that good, is that bad?

Did the ad drive conversions? More than you expected or less?

Answering these questions will help understand whether it is working or not.