Load up all the data you have on an ad. How many people saw it, what was the click-through rate, what was the view ability or attention on it? Then compare that against your average or your benchmark. Is that good, is that bad? Did the ad drive conversions? More than you expected or less? Answering these questions will help understand whether it is working or not. Continue reading
Native advertising analytics enables advertisers to see what impact their ad campaigns are having. There are specialist tools which focus on each part of the journey. Upper funnel tools help see how long the ad was in view, and the frequency and CTR. Then down funnel, looking at the post-click engagement, like scroll, attention and conversion rate. Nudge as a platform has specialized in this use case of distributed native content, you are either buying native content across multiple sites… Continue reading
