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Tag: ad analytics

How to analyze an ad

Load up all the data you have on an ad. How many people saw it, what was the click-through rate, what was the view ability or attention on it? Then compare that against your average or your benchmark. Is…

Ben Young
Ben Young
January 17, 2020

Native Advertising Analytics

Nudge as a platform has specialized in this use case of distributed native content, you are either buying native content across multiple sites or programmatically and want better advertising analytics. The challenge is in understanding performance, antiquated metrics like Bounce…

Ben Young
Ben Young
February 18, 2016

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