The classic question, how do I create good content for our website?
Let’s get back to basics, customers and future customers visit your website with goals in mind. Jot these down.
Then look at what content could help them achieve those objectives, faster, easier, more effectively.
A way to work backward on this is to go interview a few customers to understand their purchasing journey. Why did they buy? What else did they consider? How did they find the website? What did they do once they got there? Why did they purchase that combination? What held them back? Why not the alternative?
You want to blueprint your best customers and use content to help every client have that same experience.
For example, let’s say your best clients, are those that understand the trends in the industry. You can then create content around that.