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In this post, we cover some of the latest content marketing tactics, but also some of the tried and tested. Do check out our ROI of content, it may be that you are already doing the right things and just need to make some adjustments to your content strategy, or how you frame success. Do also read our article on the factors that drive content ROI. What is the difference between a tactic and a… Continue reading
The classic question, how do I create good content for our website? Let’s get back to basics, customers and future customers visit your website with goals in mind. Jot these down. Then look at what content could help them achieve those objectives, faster, easier, more effectively. A way to work backward on this is to go interview a few customers to understand their purchasing journey. Why did they buy? What else did they consider? How did they… Continue reading
What a year it’s been! As we close out the year and look to 2017 here are some of the best examples of native advertising. How did we find these? Each week we share campaigns of the week in This Week in Native Ads and we’ve measured thousands of native campaigns throughout the year. This year picking the best was harder than ever before, the bar has gone up, some of the standards set… Continue reading
