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Tag: best content

The best native advertising examples of 2021
The best native advertising examples of 2021

The Best Native Advertising Examples of 2021

Read on to see the best native ads of 2021. When people speak about native ads, they typically either talk about native content or native display. So, in an effort to avoid confusion, I want to make it clear that in this piece, we’re concentrating on content. Throughout, you’ll quickly notice that we use additional terms that are synonymous with native content, e.g. branded content, sponsored content, and custom content. Each week, we handpick exceptional content campaigns that we’ve… Continue reading

Ben Young
Ben Young
February 3, 2021
content
content

How to create great content for your website

The classic question, how do I create good content for our website? Let’s get back to basics, customers and future customers visit your website with goals in mind. Jot these down. Then look at what content could help them achieve those objectives, faster, easier, more effectively. A way to work backward on this is to go interview a few customers to understand their purchasing journey. Why did they buy? What else did they consider? How did they… Continue reading

Ben Young
Ben Young
January 17, 2020
An article on how to make a content calendar
An article on how to make a content calendar

How to make a content calendar

So you’ve nailed your content strategy and now you’re ready to implement it. You’ve got tons of creative ideas about how to reach your audience and boost your ROI. But you need some structure, a central place to hold all of the nitty-gritty details and a way to clearly visualize what is happening when. This is where a content calendar comes in handy. Essentially a content calendar is a tool to help you organize and plan all of… Continue reading

Sarah Plant
Sarah Plant
May 10, 2021
how to measure
how to measure

How to Measure Content Effectiveness

How do you know if content is being effective? It must pass a few criteria. Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is delivering a companies objective. And to deliver on that objective it needs reach and impact. To measure this combination, you need a content analytics platform (like Nudge) that provides you with the tools to measure content effectiveness. Continue reading

Ben Young
Ben Young
January 17, 2020