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Tag: best content

How To

How to measure content effectiveness

This post dives into how to measure content effectiveness. There are discrete measures but often it can fall into areas of ‘it depends’. This helps to give the reader the tools to help answer the question – is this effective? Marketing effectiveness seeks to understand how well the work is producing the desired results. Before going further, these posts may be of help: Guide to Content Measurement Guide to Content Marketing Analytics Guide to Content Marketing & … Continue reading

Ben Young
Ben Young
March 17, 2023
Best of

The Best Native Advertising Examples of 2021

Read on to see the best native ads of 2021. When people speak about native ads, they typically either talk about native content or native display. So, in an effort to avoid confusion, I want to make it clear that in this piece, we’re concentrating on content. Throughout, you’ll quickly notice that we use additional terms that are synonymous with native content, e.g. branded content, sponsored content, and custom content. Each week, we handpick exceptional content campaigns that we’ve… Continue reading

Ben Young
Ben Young
February 3, 2021
How To

How to create great content for your website

The classic question, how do I create good content for our website? Let’s get back to basics, customers and future customers visit your website with goals in mind. Jot these down. Then look at what content could help them achieve those objectives, faster, easier, more effectively. A way to work backward on this is to go interview a few customers to understand their purchasing journey. Why did they buy? What else did they consider? How did they… Continue reading

Ben Young
Ben Young
January 17, 2020
How To

How to make a content calendar

So you’ve nailed your content strategy and now you’re ready to implement it. You’ve got tons of creative ideas about how to reach your audience and boost your ROI. But you need some structure, a central place to hold all of the nitty-gritty details and a way to clearly visualize what is happening when. This is where a content calendar comes in handy. Essentially a content calendar is a tool to help you organize and plan all of… Continue reading

Sarah Plant
Sarah Plant
May 10, 2021