Nudge’s Executive Notes (AI)

Gustaf Stenlund | August 24, 2017

 
Artificial intelligence has gained a lot of attention over the last decade, but based on Google Trends search data, it wasn’t until the autumn of 2016 that the hype really lifted…
 
…Today, we already see this in things like AI music recommendations, flight simulators and driverless cars.
 
Our initial experiments at Nudge, hints at the intelligence layer we’re building, and the latest addition to the dashboard has been our Executive Notes.
 

How Does Executive Notes Work?


 
All campaigns and activity end up on a boss’s desk somewhere, summed up in 2-3 bullet points.
 
Our hypothesis was that we could get to those bullet points a lot faster and shift that cognitive load from the end user to Nudge.
 
With our Executive Notes, we analyze client’s campaigns and turn it into a number of sentences, which we then create a hierarchy on, depending on the industry, benchmarks, objectives, KPIs.
 
In turn, we then surface that in our insights tab.
 
Over time, machine learning helps us better predict what these top insights will be with incredible precision.
 
Get in touch with a Nudge Account Manager today, to get a deeper understand of how Executive Notes can save your team from countless hours of reporting, and in turn, put that time to better use.

 
 


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