This Week in Native Ads - Hyatt
This Week in Native Ads - Hyatt


 
This week yielded a few data points from an IPSOS + Polar study on the impact of native content, keep them handy for your next pitch deck. I riff on how we need to push creativity in native and we see more publishers doubling down on video.
 
Notable Stories this Week

 
Deals/M&A

 
Campaign of the Week

 
Smartest commentary

  • "The freedom to choose what content to read, view or watch — based on the users’ own interest in the brand or product — is in line with the values of a new generation of internet users, providing marketers with an elegant solution."Peter Minnium, President IPSOS

 
Datapoints of note

 
Thanks, we’re also on the hunt for Account Exec roles, if you know anyone please send them our way, and/or any retweets appreciated.
 
Ta,
 
Ben