Ben Young
Ben Young
August 18, 2017

This week yielded a few data points from an IPSOS + Polar study on the impact of native content, keep them handy for your next pitch deck. I riff on how we need to push creativity in native and we see more publishers doubling down on video.

Notable Stories this Week


Campaign of the Week

Smartest commentary

  • “The freedom to choose what content to read, view or watch โ€” based on the usersโ€™ own interest in the brand or product โ€” is in line with the values of a new generation of internet users, providing marketers with an elegant solution.”Peter Minnium, President IPSOS

Datapoints of note

Thanks, weโ€™re also on the hunt for Account Exec roles, if you know anyone please send them our way, and/or any retweets appreciated.