This Week in Native Ads - Hyatt
This Week in Native Ads - Hyatt

This week yielded a few data points from an IPSOS + Polar study on the impact of native content, keep them handy for your next pitch deck. I riff on how we need to push creativity in native and we see more publishers doubling down on video.

Notable Stories this Week

Deals/M&A

Campaign of the Week

Smartest commentary

  • “The freedom to choose what content to read, view or watch — based on the users’ own interest in the brand or product — is in line with the values of a new generation of internet users, providing marketers with an elegant solution.”Peter Minnium, President IPSOS

Datapoints of note

Thanks, we’re also on the hunt for Account Exec roles, if you know anyone please send them our way, and/or any retweets appreciated.

Ta,

Ben

 

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