Another news meaty week, if you didn’t catch WPP earnings (tldr, traditional businesses have slowed spend and WPP hasn’t kept up to date), this means more activity in digital, to catch up.
 
Notable Stories this Week

 
Deals/M&A

 
Campaign of the Week

 
Smartest commentary

  • “It’s also important to note terminology here. What people call Content Marketing, Branded Content, or Branded Entertainment are all basically the same thing. You’re using some type of engaging story, video, website, app, gif or image so someone buys your product or service. One way to look at it: it’s simply a better ad.”Sean Everett, Founder, The Mission

 
Datapoints of note

 
Ta,
 
Ben